SEO Specialist

1 week ago


Karachi, Sindh, Pakistan Tejar Full time

Bachelor's Degree in Business Administration/Marketing or equivalent degree in the relevant field

Responsibilities
  • Create and execute effective SEO tactics
  • Research and track keywords to use that will gain a competitive advantage and build traffic
  • Set measurable goals that demonstrate improvement in SEO rankings
  • Monitor daily performance metrics to build an informed SEO strategy
  • Collaborate with others within the department to manage SEO strategy
  • Identify and implement metadata improvements
  • Perform ongoing keyword research, discovery and expansion and optimization for new relevant keywords to use throughout the company website and for off-page SEO activities
  • Research and analyze competitor sites
  • Implement structured data markup to help search engines parse and understand the website's information and email content
  • Create and execute link-building strategy
  • Work with the developers to ensure best SEO practices are properly followed throughout the website content
  • Make SEO-based revisions on the company web pages
  • Work with the team to drive content creation and marketing
  • Develop optimization strategies to increase search engine results rankings
  • Measure and report the performance of all SEO campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize work streams based on those insights
  • Leverage SEO using marketing automation tools
  • Collaborate with team to create landing pages and optimize the user experience
  • Analyze technical SEO issues and suggest enhancements
Job Specification
  • Minimum of 3+ experience as an SEO Specialist
  • Hands-on experience in successfully developing and implementing SEO campaigns
  • Competent user of Ahrefs, SEMRush, Google Search Console, Hubspot, etc.
  • Understanding of on-page and off-page optimisation and link building
  • Solid knowledge of website analytics tools (Google Analytics)
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven reporting skills
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