Web Scraping and Lead Optimization Specialist

Title: Technical Lead Generation Manager

Location: Plot no:4, Road GLC-04, Business Park, IBECHS (Zone-IV), Gulberg Green, Islamabad

Working Hours: 9:00 am – 5:00 pm EST (Monday to Friday)

Job Nature: Permanent, Full-time

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. We foster a culture that values high performance, adaptability, and accountability. If you thrive in a fast-paced, customer-focused environment and are passionate about impacting the health and wellness industry, we would love to connect with you.

As our Technical Lead Generation Manager, your main goal is to build and manage processes that capture new leads at scale—without direct outreach or marketing campaign ownership. You will be the technical backbone of our lead generation efforts, working with CRM, data enrichment tools, and automation platforms to ensure our sales and marketing teams receive accurate, high-quality prospect data.

• Leverage web scraping, third-party databases, APIs, and integrations to identify potential leads and gather relevant firmographic and demographic information.
• Evaluate new data providers, list providers, and lead databases to expand and refine prospect lists.
• Enrich and validate lead information using tools like ZoomInfo, Clearbit, Apollo.io, or similar.
• Configure and maintain lead-generation workflows in marketing automation platforms (e.g., Pardot) or specialized lead-gen tools.
• Implement scripts, integrations, or plugins to automate tasks such as data cleaning, segmentation, and deduplication.
• Collaborate with Python developers to set up data pipelines (e.g., via Zapier, Python scripts, APIs) that sync leads across systems.
• Develop and enforce data hygiene best practices for lead data accuracy and consistency.
• Monitor databases and CRMs (e.g., Salesforce) for duplicate or incomplete records, updating data as needed.
• Audit lead data sources regularly, ensuring compliance with privacy regulations (GDPR, CCPA) and company policies.
• Implement or improve lead scoring models to prioritize high-value prospects.
• Segment leads based on attributes like industry, company size, or region for targeted follow-up.
• Evaluate lead quality and provide insights for ongoing optimization.
• Track and report on lead-generation metrics such as cost per lead, lead velocity, and data accuracy.
• Analyze lead conversion trends to identify gaps or new data acquisition opportunities.
• Present findings and recommendations to stakeholders including marketing ops, sales ops, and leadership.
• Stay updated on emerging tools and best practices for data-driven lead generation.
• Prototype and test new data acquisition strategies, such as extracting data from niche platforms or automating enrichment with custom scripts.
• Evaluate ROI of tools and recommend continuous improvements.

• Bachelor's degree in computer science, Information Systems, Marketing, or a related field (or equivalent experience).
• 2–4+ years of experience in data-driven lead generation, marketing operations, or growth operations, preferably in a B2B SaaS environment.
• Experience with data scraping or lead enrichment tools (e.g., ZoomInfo, Clearbit, Apollo.io).
• Familiarity with Salesforce and marketing automation platforms (Marketo, Pardot, etc.).
• Basic scripting or coding skills (e.g., Python, JavaScript, SQL) for automating data flows.
• Comfort working with APIs and data integration platforms (e.g., Zapier, Workato).
• Strong data analysis and reporting skills; ability to interpret metrics and suggest improvements.
• Meticulous approach to data hygiene, documentation, and compliance.
• Excellent communication skills to translate technical insights for non-technical stakeholders.
• Ability to collaborate with sales, marketing, and IT teams for seamless data integration.
• Eagerness to explore new data sources, growth hacks, and automation workflows.
• Troubleshooting skills for resolving technical or data-related issues quickly.

• Competitive salary based on experience
• Group Health and Life Insurance
• Gratuity
• EOBI
• Transport or Fuel allowance (within 25 km of the office)
• Paid time off (Annual, Sick, Casual, Bereavement, Parental)
• Recognition and training programs
• Career progression opportunities
• Supportive workplace culture that encourages growth and fun

**Note:** Only shortlisted candidates will be contacted due to high application volume.

We appreciate your interest and look forward to reviewing your application.

WellnessLiving is an equal-opportunity employer committed to diversity and inclusion. We do not discriminate based on race, gender, age, disability, or other protected statuses. We foster a bias-free environment and celebrate differences.

We use AI to assist in interview note summaries, ensuring a fair and human-centered hiring process.