Marketing Operations Manager

2 weeks ago

Lahore, Punjab, Pakistan XtraIQ, Inc. Full time

At xiQ, personality and timing are crucial in revolutionizing sales and marketing. Our award-winning platform offers personality-driven insights and engagement solutions to accelerate sales and win deals faster. We proudly serve some of the largest B2B Enterprise sales and marketing teams worldwide and are expanding our team Join our fast-paced, collaborative team where your work directly impacts revenue growth. We're focused on transforming sales and marketing to provide real-time value to every user.

xiQ is looking for a Marketing Operations Manager

As a Marketing Operations Manager, you are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing operations work closely with sales teams to create scalable processes that ensure best practices in lead generation and database management. You will conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once. Marketing operations make projections about the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole.

Responsibilities:

  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Own marketing metric reporting and maintains reports on marketing and sales activities, effectiveness, and business impact
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization
  • Monitor and maintain data quality within the marketing database
  • Follow marketing programs through to completion by monitoring follow-up of leads and completing post-program ROI analysis
  • Engage proactively with sales teams to coordinate, communicate, and optimize the impact of marketing programs, including ensuring timely follow-up on MQLs and SQLs
  • Coordinate website updates and project timelines, as needed
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance

Requirements:

  • Minimum a Bachelor's degree in related field
  • 5+ years of relevant experience
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
  • Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable, excellent communicator, and a desire to improve processes

Work hours: 3pm-12am PKT

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