Social Media Executive

1 week ago

Lahore, Punjab, Pakistan PakWheels Full time

PakWheels is looking for a sharp, trend-savvy Social Media Executive who knows how to grow and manage digital communities across platforms. You'll be responsible for curating and publishing high-performing content, staying ahead of social trends, and ensuring growth across Meta, LinkedIn, and X (Twitter). You should be someone who checks insights daily, understands what's working, and can pivot content strategies accordingly.

This role is ideal for someone who's creative, analytical, and obsessed with social-first content that drives reach, engagement, and conversation.

Responsibilities

  • Schedule and post content across Instagram, Facebook, Threads, WhatsApp Channel, X (Twitter), and LinkedIn using Buffer and native tools.
  • Maintain platform consistency and follow content calendars, ensuring timely execution.
  • Actively monitor automotive, pop culture, meme, and audio trends.
  • Pitch and post viral-style content that's relevant to the PakWheels audience.
  • Monitor reach, shares, and follower growth.
  • Regularly suggest content angles and experiments based on trending formats and audience behavior
  • Track and report content performance via Meta Insights, LinkedIn Analytics, X Pro (formerly TweetDeck), and Buffer Analytics.
  • Analyze post-by-post performance and adjust strategies to improve engagement and CTRs.
  • Know what the auto community is discussing — from car launches to auto memes.
  • Keep an eye on comments, DMs, and shares to identify pain points, feedback, and content opportunities.

Qualifications
  • 1–2 years of hands-on social media experience
  • Knows how to drive organic reach and engagement
  • Obsessed with trends, memes, and storytelling
  • Quick to respond, execute, and adapt
  • Comfortable with analytics and content planning
  • Strong writing skills can write catchy captions and hooks
  • Interest in the automotive space is a huge plus
  • Proficiency with MetaBusinessSuite, Buffer, LinkedInAnalytics, XPro(TweetDeck), Canva for quick edits or text‑based creatives, WhatsAppChannels management, performance tracking in GoogleSheets, and video editing in CapCut.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.
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