
We are looking for Digital Marketing Specialist
3 weeks ago
We are looking for a results-driven and creative Marketing Specialist to join our growing digital agency. In this role, you will be responsible for planning, executing, optimizing, and reporting on social media advertising campaigns for a diverse range of clients.
This is a strategic role where you will take the lead in creating and managing ad campaigns across platforms like Facebook, Google, Instagram, TikTok, and LinkedIn, with a strong focus on performance, ROI, and client success.
Key Responsibilities:- Develop and manage paid social media advertising campaigns tailored to each client's objectives.
- Create campaign strategies including funnel structure, ad copy direction, and audience targeting.
- Work closely with designers and content creators to deliver high-converting ad creatives.
- Monitor and optimize campaigns for maximum performance and ROI.
- Conduct A/B testing on creatives, copy, and targeting strategies.
- Prepare and deliver detailed performance reports with actionable insights.
- Stay up-to-date with the latest trends and updates across major ad platforms.
- Collaborate with the client services team to ensure smooth execution and communication.
- Proven experience in managing paid campaigns on Meta Ads Manager, TikTok Ads, or LinkedIn Ads.
- Strong understanding of digital marketing funnels and buyer psychology.
- Proficient in analyzing KPIs such as CTR, CPM, ROAS, CPC, CPA.
- Knowledge of tools like Google Analytics, Looker Studio (Data Studio), UTM tracking.
- Ability to manage budgets, scale winning campaigns, and reduce waste.
- Strong communication skills and client-facing reporting experience.
- Self-driven, analytical, and creative mindset.
- Opportunity to work on diverse clients and industries.
- A creative and supportive team environment.
- Growth opportunities and freedom to innovate.
- Competitive salary based on experience.
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