We are looking for Digital Marketing Specialist

3 weeks ago

Multan, Punjab, Pakistan Buraq Dynamics Full time

We are looking for a results-driven and creative Marketing Specialist to join our growing digital agency. In this role, you will be responsible for planning, executing, optimizing, and reporting on social media advertising campaigns for a diverse range of clients.

This is a strategic role where you will take the lead in creating and managing ad campaigns across platforms like Facebook, Google, Instagram, TikTok, and LinkedIn, with a strong focus on performance, ROI, and client success.

Key Responsibilities:
  • Develop and manage paid social media advertising campaigns tailored to each client's objectives.
  • Create campaign strategies including funnel structure, ad copy direction, and audience targeting.
  • Work closely with designers and content creators to deliver high-converting ad creatives.
  • Monitor and optimize campaigns for maximum performance and ROI.
  • Conduct A/B testing on creatives, copy, and targeting strategies.
  • Prepare and deliver detailed performance reports with actionable insights.
  • Stay up-to-date with the latest trends and updates across major ad platforms.
  • Collaborate with the client services team to ensure smooth execution and communication.
Required Skills & Qualifications:
  • Proven experience in managing paid campaigns on Meta Ads Manager, TikTok Ads, or LinkedIn Ads.
  • Strong understanding of digital marketing funnels and buyer psychology.
  • Proficient in analyzing KPIs such as CTR, CPM, ROAS, CPC, CPA.
  • Knowledge of tools like Google Analytics, Looker Studio (Data Studio), UTM tracking.
  • Ability to manage budgets, scale winning campaigns, and reduce waste.
  • Strong communication skills and client-facing reporting experience.
  • Self-driven, analytical, and creative mindset.
What We Offer:
  • Opportunity to work on diverse clients and industries.
  • A creative and supportive team environment.
  • Growth opportunities and freedom to innovate.
  • Competitive salary based on experience.
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