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Lead Generation Specialist

4 weeks ago

Faisalabad City Tehsil, Pakistan CyberGen Full time

Job Overview:

We are looking for a proactive and results-oriented Lead Generation Specialist with a strong background in the IT industry. In this role, you will be responsible for identifying, qualifying, and nurturing potential clients through research-driven strategies and targeted outreach via digital channels. Your efforts will directly contribute to building a high-quality sales pipeline and accelerating business growth.

Key Responsibilities:

  • Conduct in-depth research to identify potential leads within the IT and technology sector
  • Execute and manage outbound email and LinkedIn outreach campaigns to generate interest and engagement
  • Qualify leads based on predefined criteria through email and messaging channels
  • Maintain and regularly update lead data in the CRM with accuracy and relevant status updates
  • Work closely with the sales and marketing teams to refine ideal customer profiles and outreach strategies
  • Schedule product demos or discovery meetings with qualified leads for the sales team
  • Track, measure, and report on lead generation performance metrics and KPIs (e.g., response rates, conversion rates, lead quality)
  • Stay current with IT industry trends, competitive landscape, and evolving buyer behaviors to improve targeting and messaging

Requirements:

  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • Proven experience in B2B lead generation or sales development, ideally in the IT industry
  • Hands-on experience with tools like LinkedIn Sales Navigator, Apollo, HubSpot, or similar platforms
  • Strong understanding of lead generation KPIs and ability to optimize campaigns based on performance metrics
  • Excellent written communication skills with the ability to craft personalized messages
  • Well-organized, detail-oriented, and capable of managing multiple outreach campaigns
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