Manager Social Media Marketing – SMM

4 weeks ago


Lahore, Punjab, Pakistan Murkez Full time

Timing: 12:00 PM to 09:00 PM Pakistan Standard Time

Employment Type: Full Time

Location: Lahore, Pakistan

Summary:

We seek an energetic and experienced Social Media Marketing (SMM) Manager with a strong focus on LinkedIn to enhance our online presence and drive employer branding initiatives. This role is ideal for a dynamic individual who is passionate about leveraging social media to boost brand awareness and promote our company as an employer of choice.

Responsibilities:
  1. Develop and execute comprehensive social media strategies with a focus on LinkedIn and other relevant platforms (e.g., Facebook, Twitter, Instagram).
  2. Plan and manage content calendars, ensuring content aligns with overall marketing and employer branding objectives.
  3. Analyze social media trends, audience preferences, and industry benchmarks to refine strategy.
  4. Develop strategies to enhance our reputation as an employer of choice.
  5. Partner with HR to promote job openings and company culture, highlighting employee success stories and workplace benefits.
  6. Build and foster relationships with relevant influencers and partners to extend the reach of our employer branding.
  7. Prepare monthly reports for management on social media performance and employer brand growth.
  8. Stay up-to-date with the latest social media best practices, tools, and trends, adapting strategies to keep our brand at the forefront.
  9. Use insights to make data-driven adjustments, improve strategies, and achieve key performance indicators (KPIs).
  10. Collaborate with internal stakeholders to create stories that highlight employee experiences, company events, and workplace culture.
  11. Foster a positive and inclusive workplace culture.
Qualifications and Skills:
  1. Bachelor's degree in Marketing, Communications, or a related field.
  2. 5+ years of experience in social media marketing, with a strong emphasis on LinkedIn.
  3. Proven track record in managing and growing social media channels and implementing successful campaigns.
  4. Excellent written and verbal communication skills, with a flair for engaging and authentic storytelling.
  5. Strong analytical skills and experience in using social media management and analytics tools (e.g., Hootsuite, LinkedIn Analytics).
  6. High energy, creativity, and a proactive approach to staying ahead in the social media landscape.
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