
Manager Social Media Marketing – SMM
1 week ago
Timing: 12:00 PM to 09:00 PM Pakistan Standard Time
Employment Type: Full Time
Location: Lahore, Pakistan
Summary:We seek an energetic and experienced Social Media Marketing (SMM) Manager with a strong focus on LinkedIn to enhance our online presence and drive employer branding initiatives. This role is ideal for a dynamic individual who is passionate about leveraging social media to boost brand awareness and promote our company as an employer of choice.
Responsibilities:- Develop and execute comprehensive social media strategies with a focus on LinkedIn and other relevant platforms (e.g., Facebook, Twitter, Instagram).
- Plan and manage content calendars, ensuring content aligns with overall marketing and employer branding objectives.
- Analyze social media trends, audience preferences, and industry benchmarks to refine strategy.
- Develop strategies to enhance our reputation as an employer of choice.
- Partner with HR to promote job openings and company culture, highlighting employee success stories and workplace benefits.
- Build and foster relationships with relevant influencers and partners to extend the reach of our employer branding.
- Prepare monthly reports for management on social media performance and employer brand growth.
- Stay up-to-date with the latest social media best practices, tools, and trends, adapting strategies to keep our brand at the forefront.
- Use insights to make data-driven adjustments, improve strategies, and achieve key performance indicators (KPIs).
- Collaborate with internal stakeholders to create stories that highlight employee experiences, company events, and workplace culture.
- Foster a positive and inclusive workplace culture.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in social media marketing, with a strong emphasis on LinkedIn.
- Proven track record in managing and growing social media channels and implementing successful campaigns.
- Excellent written and verbal communication skills, with a flair for engaging and authentic storytelling.
- Strong analytical skills and experience in using social media management and analytics tools (e.g., Hootsuite, LinkedIn Analytics).
- High energy, creativity, and a proactive approach to staying ahead in the social media landscape.
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