Head of Marketing

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Job Title:Head of Marketing

Employment Type:Full-Time, Onsite

About Topdot

Topdot delivers dynamic website solutions to clients around the world. Our vision is to provide creative and user-friendly solutions while bringing innovation to everyday business processes. We are a one-stop-shop for our clients, offering a variety of IT services including website development, mobile apps, and online marketing. We're seeking a driven, creative, and strategic Marketing Manager to lead and own all marketing initiatives across our brand.

Position Overview

The Marketing Manager will be responsible for planning, developing, executing, and managing the overall marketing strategy for Topdot. This role demands a hands-on leader who can oversee and fine-tune the company's online presence, drive performance-based campaigns, and maintain a consistent and compelling brand presence across all platforms.

This is an end-to-end role, touching every aspect of marketing — from website optimization and SEO to social media, content strategy, and lead generations - all aimed at boosting brand visibility, driving high-quality leads, and supporting business growth.

Key Responsibilities

Strategic Marketing

• Develop and execute a comprehensive marketing strategy aligned with business goals and sales objectives.
• Plan and manage multi-channel campaigns to generate leads, increase brand visibility, and support client acquisition.

Website & Digital Presence

• Oversee website performance, UX/UI fine-tuning, SEO optimization, and regular content updates.
• Ensure Topdots' digital presence reflects a strong, consistent brand across all platforms.
• Drive the development of high-quality marketing content, including blogs, whitepapers, case studies, email campaigns, and landing pages.
• Collaborate with designers and writers to ensure messaging is clear, compelling, and on-brand.

Social Media & Online Campaigns

• Plan and manage social media strategy and content calendar across LinkedIn, Twitter, Facebook, and Instagram.
• Run paid campaigns (Google Ads, LinkedIn, Meta) and monitor performance to maximize ROI.

Brand & Messaging

• Maintain consistent brand voice, messaging, and visual identity across all marketing assets.
• Ensuring external and internal communication aligns with the brand narrative.

Market Research & Competitive Analysis

• Conduct regular market and competitor research to identify trends, opportunities, and gaps.
• Use insights to inform marketing strategies and position Topdot ahead of the competition.
• Collaborate with sales, design, product, and leadership teams to align marketing efforts.

Performance Tracking & Reporting

• Track KPIs for all campaigns, including web traffic, engagement, conversions, and lead quality.
• Prepare monthly and quarterly performance reports with actionable insights and recommendations.
• Manage the marketing budget, ensuring optimal allocation of resources across campaigns.
• Work with and manage external agencies, freelancers, and vendors as needed.

Skills & Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field (master's is a plus).
• 5+ years of proven experience in a marketing management role, preferably in a digital agency or SaaS/eCommerce space.
• Strong knowledge of digital marketing tools and platforms (Google Analytics, SEO tools, CMS, CRM systems, social media platforms).
• Experience in running successful content marketing, SEO, PPC, and lead generation campaigns.
• Strong project management, analytical, and problem-solving skills.
• Excellent verbal and written communication skills.
• Ability to think creatively while executing with precision.
• A strong eye for design and brand consistency.
• Experience managing teams and working with cross-functional stakeholders.
• Self-motivated, highly organized, and comfortable working in a fast-paced, dynamic environment.

What We Offer

• Competitive salary and benefits
• Opportunity to lead a growing brand's marketing engine
• Collaborative, entrepreneurial team culture

How to Apply

Interested candidates are encouraged to apply here or by emailing their updated CVs athr@topdot.pkwith the job title in the subject line.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesIT Services and IT Consulting

Referrals increase your chances of interviewing at Topdot by 2x

VP of Marketing-Life Management Science Cluster

Lahore, Punjab, Pakistan PKR80,000 - PKR120,000 1 month ago

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