Head of Marketing

4 weeks ago


Lahore, Punjab, Pakistan Topdot Full time

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Topdot

Senior Manager HR I HRBP I Technical Recruiter I Talent Acquisition I Headhunter I Training & Development I Strategic HR Planning I Employee…

Job Title:Head of Marketing

Employment Type:Full-Time, Onsite

About Topdot

Topdot delivers dynamic website solutions to clients around the world. Our vision is to provide creative and user-friendly solutions while bringing innovation to everyday business processes. We are a one-stop-shop for our clients, offering a variety of IT services including website development, mobile apps, and online marketing. We're seeking a driven, creative, and strategic Marketing Manager to lead and own all marketing initiatives across our brand.

Position Overview

The Marketing Manager will be responsible for planning, developing, executing, and managing the overall marketing strategy for Topdot. This role demands a hands-on leader who can oversee and fine-tune the company's online presence, drive performance-based campaigns, and maintain a consistent and compelling brand presence across all platforms.

This is an end-to-end role, touching every aspect of marketing — from website optimization and SEO to social media, content strategy, and lead generations - all aimed at boosting brand visibility, driving high-quality leads, and supporting business growth.

Key Responsibilities

Strategic Marketing

  • Develop and execute a comprehensive marketing strategy aligned with business goals and sales objectives.
  • Plan and manage multi-channel campaigns to generate leads, increase brand visibility, and support client acquisition.

Website & Digital Presence

  • Oversee website performance, UX/UI fine-tuning, SEO optimization, and regular content updates.
  • Ensure Topdots' digital presence reflects a strong, consistent brand across all platforms.
  • Drive the development of high-quality marketing content, including blogs, whitepapers, case studies, email campaigns, and landing pages.
  • Collaborate with designers and writers to ensure messaging is clear, compelling, and on-brand.

Social Media & Online Campaigns

  • Plan and manage social media strategy and content calendar across LinkedIn, Twitter, Facebook, and Instagram.
  • Run paid campaigns (Google Ads, LinkedIn, Meta) and monitor performance to maximize ROI.

Brand & Messaging

  • Maintain consistent brand voice, messaging, and visual identity across all marketing assets.
  • Ensuring external and internal communication aligns with the brand narrative.

Market Research & Competitive Analysis

  • Conduct regular market and competitor research to identify trends, opportunities, and gaps.
  • Use insights to inform marketing strategies and position Topdot ahead of the competition.
  • Collaborate with sales, design, product, and leadership teams to align marketing efforts.

Performance Tracking & Reporting

  • Track KPIs for all campaigns, including web traffic, engagement, conversions, and lead quality.
  • Prepare monthly and quarterly performance reports with actionable insights and recommendations.
  • Manage the marketing budget, ensuring optimal allocation of resources across campaigns.
  • Work with and manage external agencies, freelancers, and vendors as needed.

Skills & Qualifications

  • Bachelor's degree in marketing, Communications, Business, or related field (master's is a plus).
  • 5+ years of proven experience in a marketing management role, preferably in a digital agency or SaaS/eCommerce space.
  • Strong knowledge of digital marketing tools and platforms (Google Analytics, SEO tools, CMS, CRM systems, social media platforms).
  • Experience in running successful content marketing, SEO, PPC, and lead generation campaigns.
  • Strong project management, analytical, and problem-solving skills.
  • Excellent verbal and written communication skills.
  • Ability to think creatively while executing with precision.
  • A strong eye for design and brand consistency.
  • Experience managing teams and working with cross-functional stakeholders.
  • Self-motivated, highly organized, and comfortable working in a fast-paced, dynamic environment.

What We Offer

  • Competitive salary and benefits
  • Opportunity to lead a growing brand's marketing engine
  • Collaborative, entrepreneurial team culture

How to Apply

Interested candidates are encouraged to apply here or by emailing their updated CVs athr@topdot.pkwith the job title in the subject line.

Seniority level
  • Seniority levelDirector
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

Referrals increase your chances of interviewing at Topdot by 2x

VP of Marketing-Life Management Science Cluster

Lahore, Punjab, Pakistan PKR80,000 - PKR120,000 1 month ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr
  • Head of Marketing

    3 days ago


    Lahore, Punjab, Pakistan Mindrind Technologies LLC Full time

    2 weeks ago Be among the first 25 applicantsEmail: Please share your resume at fiza@mindrind.comPosition: Head of MarketingLocation: Johar Town LahoreExperience: 10+ YearsType: Full-timeEmail: Please share your resume at fiza@mindrind.comAbout the Role:We're hiring a Head of Marketing with 10+ years of experience in digital and performance marketing. The...

  • Marketing Head

    3 weeks ago


    Lahore, Punjab, Pakistan TUV Austria Bureau of Inspection and Certification Full time

    Marketing Head TUV Austria Bureau of Inspection and Certification, Pakistan Responsible to develop & implement marketing plans both short term and long term to achieve corporate goals.Conceptualize artwork for company marketing material / activities.Responsible for continuous monitoring of outcomes of marketing activities and take corrective and preventive...

  • Head Of Marketing

    3 days ago


    Lahore, Punjab, Pakistan Ripple Motor Full time

    Job Description:Job Summary:Ripple Motors is seeking a Head of Marketing to drive brand awareness, customer engagement, and market expansion. This role requires strategic leadership in branding, digital marketing, PR, and OEM partnerships, ensuring alignment with market trends and regulatory requirements.Key Responsibilities:Develop and execute a strategic...

  • Head of Marketing

    2 weeks ago


    Lahore, Punjab, Pakistan IDP International Education Specialists Full time

    Select how often (in days) to receive an alert:Head of Marketing - PakistanLocation:Lahore, PKRequisition ID: 3287About IDPIDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed...


  • Lahore, Punjab, Pakistan International Housing Finance Limited Full time

    Head of Marketing and Product Development International Housing Finance Limited, Pakistan Responsible for the overall effectiveness and efficiency of all national marketing efforts and results, providing professional marketing expertise and counsel to all relevant department heads so that the company achieves its key objectives. This includes providing...


  • Lahore, Punjab, Pakistan AR Group Full time

    Affiliate Amazon Marketing Head AR Group, Pakistan We are currently seeking a highly skilled and motivated individual to join our team as an Affiliate Amazon Marketing Head in Lahore. This is a fantastic opportunity for someone with a strong background in affiliate marketing and a passion for driving sales and revenue through the Amazon...

  • Head of Marketing

    6 days ago


    Lahore, Punjab, Pakistan IDP Education Ltd Full time

    About IDPIDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the world.Our team is comprised of over 7,000 people of various...

  • Head of Marketing

    3 weeks ago


    Lahore, Punjab, Pakistan IDP Education Ltd Full time

    Get AI-powered advice on this job and more exclusive features.About IDPIDP is the global leader in international education services, delivering global success to students, test takers and our partners, through trusted human relationships, digital technology and customer research. An Australian-listed company, we operate in more than 50 countries around the...


  • Lahore, Punjab, Pakistan United We Reach Full time

    Head Marketing And Communication United We Reach, Pakistan At least a master's degree in marketing, media, or mass communication.Responsibilities:Research industries, markets, demographics, trends, sales results, and other data related to the client's products or services.Analyze details of competitor offerings, including specifications, market share,...

  • Head of Sales

    2 weeks ago


    Lahore, Punjab, Pakistan PalmPay Full time

    PalmPay is a pan-African fintech company currently operating in Nigeria, Ghana, Kenya, Uganda, and Tanzania and expanding to other markets in this year. We're reinventing the payment experience by making it easy and reliable for everyone to transfer money, pay bills and shop online. Job Overview:We are looking for a highly experienced and driven Head of...