Head Marketing And Communication

3 weeks ago

Lahore, Punjab, Pakistan United We Reach Full time
Head Marketing And Communication
United We Reach, Pakistan

At least a master's degree in marketing, media, or mass communication.

Responsibilities:

  1. Research industries, markets, demographics, trends, sales results, and other data related to the client's products or services.
  2. Analyze details of competitor offerings, including specifications, market share, pricing, and promotional materials.
  3. Create detailed reports with research findings and analysis to inform marketing strategies.
  4. Provide written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies.
  5. Recommend specific marketing approaches and spending budgets to achieve the client's desired sales goals.
  6. Help develop new product and service offerings to increase shares in new or existing markets.
  7. Assist marketing managers and directors in creating focused branding, positioning, and marketing tools for each product or service.
  8. Work within the client's budget to produce effective promotional materials and advertising opportunities.
  9. Track sales and feedback and adjust marketing strategies as necessary.
  10. Establish marketing tracking methods to help each client evaluate performance over time.
  11. Be responsible for the operational delivery and budgeting for all aspects of the marketing, communications, membership, and events programmes.
  12. Build and deliver branded marketing campaigns mixing traditional and digital media, ensuring key messages are consistently delivered.
  13. Develop and deliver a commercial strategy including sponsorship and broadcast.
  14. Analyze and respond to trends in the leisure sector, sports sector, and table tennis community to ensure strategies can adapt.
  15. Develop and understand the use of CRM systems to support membership and participants.
  16. Support other departments such as Development and Performance in driving and supporting all marketing and communication activity.
  17. Ensure the organization engages with a diverse audience, communicating with all target audiences regularly, positively, and consistently, measuring impact and effectiveness.
  18. Develop the overall events and competitions strategy and delivery structure.
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