SEO Expert

1 week ago

Rawalpindi Cantonment, Pakistan Aiitsolutions Full time

Rawalpindi, Pakistan | Posted on 05/27/2024

At AIIT Solutions, we believe that businesses are now expanding exponentially, so as the technology needs to run the businesses. We understand your technology needs and support required to run the business. We provide IT services so that you can stay focused on your primary business. We provide the following services but not limited to Managed IT Services, IT Services Consultancy, Infrastructure Deployment, Network Operation Center Services, Web Development Services, and IT Outsourcing Services. We are covering the education sector, industrial sector, hotel sectors, retail stores and many other industries across the globe.

Job Description

About the Company: UpRisen is a rising services sector company dedicated to providing IT services. We are seeking a highly skilled SEO Expert to join our dynamic team for one of our esteemed clients.

Job Description: The SEO Expert will be responsible for developing and implementing effective search engine optimization strategies to improve website visibility and ranking on search engines. The ideal candidate will have a deep understanding of technical, on-page, and off-page SEO, as well as content strategy and social media marketing, including LinkedIn.

Requirements

Key Responsibilities:

Technical SEO:

  • Website Audits: Conduct comprehensive SEO audits to identify technical issues and areas for improvement.
  • Site Architecture: Optimize website structure, URL architecture, and internal linking for better crawlability and indexability.
  • Speed Optimization: Improve site load times and overall performance by optimizing images, code, and server response times.
  • Schema Markup: Implement structured data and schema markup to enhance search engine understanding and improve SERP features.
  • Mobile Optimization: Ensure the website is mobile-friendly and adheres to best practices for mobile SEO.

On-Page SEO:

  • Keyword Research: Perform extensive keyword research to identify relevant keywords and phrases to target.
  • Content Optimization: Optimize existing content, including meta tags, headers, and body content, for targeted keywords.
  • Content Creation: Collaborate with the content team to create high-quality, SEO-friendly content that aligns with user intent.
  • User Experience: Ensure the website provides a positive user experience by improving navigation, readability, and engagement metrics.

Off-Page SEO:

  • Link Building: Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites.
  • Outreach: Conduct outreach campaigns to promote content and build relationships with industry influencers and bloggers.
  • Social Bookmarking: Utilize social bookmarking sites to increase content visibility and drive traffic.
  • Online Reputation Management: Monitor and manage the company's online reputation through reviews, forums, and other platforms.
  • Content Planning: Develop a comprehensive content strategy that aligns with SEO goals and drives organic traffic.
  • Content Calendar: Create and manage a content calendar to ensure consistent publishing of relevant and engaging content.
  • Analytics: Track and analyze content performance using tools like Google Analytics, and adjust strategies accordingly.

Social Media Platforms (Including LinkedIn):

  • Social Media Strategy: Develop and implement social media strategies to increase brand awareness and engagement across platforms, including LinkedIn, Facebook, Twitter, and Instagram.
  • Content Creation: Create and curate compelling content tailored for each social media platform.
  • Engagement: Engage with followers, respond to comments and messages, and participate in relevant discussions to build a strong online community.
  • Social Media Advertising: Plan and execute paid social media campaigns to reach targeted audiences and achieve marketing objectives.

SEM (Search Engine Marketing):

  • PPC Campaigns: Manage and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
  • Keyword Strategy: Develop and refine keyword strategies to maximize ROI on ad spend.
  • Ad Copy: Write compelling ad copy and optimize landing pages to improve conversion rates.
  • Performance Analysis: Track and analyze campaign performance, providing regular reports and recommendations for improvement.

Qualifications:

  • Experience: Minimum of 1-3 years of experience in SEO, with a proven track record of improving organic search rankings and driving traffic.
  • Skills: Strong understanding of technical SEO, on-page and off-page optimization, content strategy, and social media marketing.
  • Tools: Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
  • Communication: Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
  • Analytical: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Certification: SEO and SEM certifications are a plus.

Competitive salary package based on experience and skills. Opportunities for career growth. Friendly and collaborative work environment. Remote work options. Health insurance.

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