Online Visibility Expert

1 week ago

Rawalpindi Cantonment, Pakistan Aiitsolutions Full time

Aiit Solutions is a technology company seeking a highly skilled SEO Expert to join our dynamic team. As a reputable provider of IT services, we strive to deliver cutting-edge solutions that meet the evolving needs of businesses.

Job Responsibilities:
  • Technical SEO:
    • Conduct comprehensive SEO audits to identify technical issues and areas for improvement.
    • Optimize website structure, URL architecture, and internal linking for better crawlability and indexability.
    • Improve site load times and overall performance by optimizing images, code, and server response times.
    • Implement structured data and schema markup to enhance search engine understanding and improve SERP features.
    • Ensure the website is mobile-friendly and adheres to best practices for mobile SEO.
  • On-Page SEO:
    • Perform extensive keyword research to identify relevant keywords and phrases to target.
    • Optimize existing content, including meta tags, headers, and body content, for targeted keywords.
    • Collaborate with the content team to create high-quality, SEO-friendly content that aligns with user intent.
    • Ensure the website provides a positive user experience by improving navigation, readability, and engagement metrics.
  • Off-Page SEO:
    • Develop and execute effective link-building strategies to acquire high-quality backlinks from authoritative websites.
    • Conduct outreach campaigns to promote content and build relationships with industry influencers and bloggers.
    • Utilize social bookmarking sites to increase content visibility and drive traffic.
    • Monitor and manage the company's online reputation through reviews, forums, and other platforms.
    • Develop a comprehensive content strategy that aligns with SEO goals and drives organic traffic.
    • Create and manage a content calendar to ensure consistent publishing of relevant and engaging content.
    • Track and analyze content performance using tools like Google Analytics, and adjust strategies accordingly.
  • Social Media Platforms (Including LinkedIn):
    • Develop and implement social media strategies to increase brand awareness and engagement across platforms.
    • Create and curate compelling content tailored for each social media platform.
    • Engage with followers, respond to comments and messages, and participate in relevant discussions to build a strong online community.
    • Plan and execute paid social media campaigns to reach targeted audiences and achieve marketing objectives.
  • SEM (Search Engine Marketing):
    • Manage and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
    • Develop and refine keyword strategies to maximize ROI on ad spend.
    • Write compelling ad copy and optimize landing pages to improve conversion rates.
    • Track and analyze campaign performance, providing regular reports and recommendations for improvement.

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