Manager Digital Growth

4 days ago


Islamabad, Islamabad, Pakistan Mobilink Bank Full time

Manager Digital Growth & Analytics - MMBL

Design and execute high impact strategies to increase customer acquisition, engagement and retention across multiple platforms for bank's digital channels.

Responsibilities
  1. Establish, track and analyze key digital performance metrics (e.g. DAU, MAU, retention rates, conversion rates, churn, revenue growth).
  2. Build advanced tracking and monitoring analytics to manage top, middle and bottom of the funnel in close collaboration with Products, Marketing and Engineering.
  3. Work closely with Products to align growth strategies with product development roadmap including the development of loyalty programs, referral campaigns and other initiatives.
  4. Lead A/B tests and experimentation to optimize user flows, creatives, landing pages, onboarding experiences and monetization strategies.
  5. Partner with the Marketing to design and execute targeted campaigns effectively for user acquisition while optimizing ROI and reducing CAC.
  6. Optimize app store listings (title, description, keywords, visuals) to maximize organic downloads and improve visibility.
  7. Deep dive into user behavior data and leverage tools like Google Analytics, Firebase, Mixpanel and others to uncover trends, identify pain points and opportunities for improvement.
  8. Prepare and maintain regular reports and dashboards on digital channels performance and growth initiatives.
Qualifications
  1. Bachelor's degree in Computer Science, Data Science, Statistics or a related field.
  2. Minimum 5-7 years of experience in app growth function, digital marketing or performance management role in a fast-paced tech environment.
  3. Hands-on with processing large data sets using Excel, Power BI, SQL and other data querying techniques.
  4. Proficiency in app analytics campaign management tools (Google Analytics, Firebase, CleverTap, Adjust, App Annie etc.).
  5. Strong analytical skills with the ability to interpret data and make data-driven decisions.
  6. Excellent communication and collaboration skills.
  7. Creative thinker with a problem-solving mindset.
Job Location

Head Office

About MMBL

Mobilink Microfinance Bank Ltd. is providing banking services to over 42 million registered users including 16+ million monthly active customers across Pakistan. With a hybrid model that combines traditional microfinance with mobile/digital banking technologies, the bank now operates with over 100 branches and 200,000 branchless banking agents and provides a USSD (GSM) based digital channel offering savings, micro enterprise (MSME) loans, small housing loans, remittances, collection (utility bills and loan installments), mobile wallets, insurance, G2P, B2B & B2P payments; thus, playing a leading role in the promotion of financial inclusion. MMBL is committed to fostering a positive and productive workplace, and our core values reflect this focus. These values include promoting innovation and entrepreneurship, encouraging teamwork and collaboration, and prioritizing a customer-centric approach in all aspects of our business.

Why Join MMBL?

This is an opportunity for someone who is passionate about making a difference and playing a key role in driving transformative change. Our team is committed to empowering millions with the tools necessary to succeed in the digital age, and we're looking for a talented individual to join us in this endeavor.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Research, Analyst, and Information Technology

Industries

Banking

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