Digital Marketing Manager

3 days ago

Lahore, Punjab, Pakistan Shafaq n Kami Salon Full time

Shafaq n Kami is one of the leading beauty salons in Pakistan. We are looking for an energetic and well-driven Social Media Specialist to attract and interact with targeted virtual communities and networks. The goal is to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of the social media marketing road map.

The candidate should have a solid understanding of how each social media channel works and how to optimise content so that it is engaging on those channels.

Responsibilities
  1. Plan and execute all digital marketing, including SMS marketing, email marketing, video marketing, social media, and display advertising campaigns.
  2. Design, build, and maintain our social media presence.
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  4. Identify trends and insights, and optimize spend and performance based on the insights.
  5. Brainstorm new and creative growth strategies.
  6. Collaborate with internal teams to create landing pages and optimize user experience.
  7. Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  8. Instrument conversion points and optimize user funnels.
  9. Stay up to date with the latest social media best practices and technologies.
  10. Use social media marketing tools.
Minimum Requirements
  1. 2-3 years of experience as a Social Media Specialist or similar role.
  2. Social Media Strategist using social media for brand awareness and impressions.
  3. Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
  4. Experience with doing audience and buyer persona research.
  5. Familiarity with web design and publishing.
  6. Ability in design and mature ideas in (Illustrator, Photoshop, After Effects).
  7. Critical thinker and problem-solving skills.
  8. Ability to manage brand social media content and editorial calendars across social media channels.
  9. Experience with social media monitoring and management tools for social listening, publishing, and reporting.
  10. Passion for social media, PR, and digital marketing.
  11. Self-starter who is confident pitching fresh ideas, thinking creatively, and identifying and solving problems.
Job Specification
  1. Degree in marketing or related field.
  2. Expert in following technical areas: SEO, social media marketing, email marketing, paid and content marketing using different channels like Facebook, LinkedIn, Instagram, Twitter, and YouTube.
  3. Must be able to think creatively about innovative approaches to marketing.
  4. Having good human relations to interact with clients and team members.
  5. Eagerness to learn new tools and techniques.
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