Social Media Marketing Manager

4 weeks ago


Lahore, Punjab, Pakistan Ayraxs Full time
  • Work in close coordination with the content team and design team.
  • Manage client and Line Manager's expectations and targets.
  • Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
  • Assist with the planning of marketing strategies to help drive traffic and engagement to the Website.
  • Analyze Social Media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
  • Coordinate with other departments to develop Social Media timelines coinciding with new services, ad campaigns, or other brand messages.
  • Audit and analyze social media presences, including digital advertising costs and returns.
  • Regularly monitor competitor social media sites and create competitor analysis reports.
  • Work on Social Media performance reports monthly.
  • Keep up to date with any Social Media trends.
  • Assist with general day-to-day administration tasks.
  • Maintaining a consistent tone for all digital channels.
  • Keeping the accounts active and engaged through stories, engaging content, and posts.
  • Hands-on experience in paid campaigns.
Requirements
  • Bachelors in media science & Marketing.
  • 2+ years of experience.
  • A good design and aesthetic sense.
  • Must have the skill set in Content & copywriting, Research, Strategic thinking, social media management, Concept creation, Creating design and campaign briefs, and Ad campaign management.
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