Acquisition Analyst

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Who we are:
ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom. ACE Money Transfer is an online remittance services provider from the UK, Europe, Canada, & Australia. ACE Money Transfer is part of the ACE Group of companies, which has a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.

Job Overview
The Acquisition Analyst will play a key role in supporting the customer acquisition strategy by analysing data, optimizing campaigns, and providing actionable insights. Reporting to the Acquisition Lead, this role involves tracking performance, identifying growth opportunities, and collaborating with cross-functional teams to drive acquisition success. The Acquisition Analyst will leverage their analytical skills to continuously refine strategies, improve conversion rates, and contribute to the growth of the customer base.

Responsibilities

• Analyse and report on campaign performance across digital platforms (Google, Meta, TikTok, etc.) to identify areas for improvement and growth opportunities
• Utilize data-driven insights to optimize customer acquisition strategies, ensuring enhanced customer conversion rates
• Collaborate with creative, content, and technical teams to align marketing assets with overall acquisition objectives and strategies
• Conduct market and competitor research to uncover new customer acquisition opportunities and provide recommendations
• Monitor and track budget utilization, making recommendations for adjustments to maximize ROI and campaign efficiency
• Create and present regular performance reports to the Acquisition Lead, highlighting key trends and actionable insights for strategy refinement
• Stay updated on industry trends, tools, and platforms, incorporating innovative practices into customer acquisition strategies

Qualifications

• Educational Background: Bachelor's degree in Marketing, Business, Data Science, or a related field
• Professional Experience: 3-4 years of experience in a data-driven marketing or acquisition-focused role, ideally within the fintech or digital sector. Proven success in analyzing and optimizing digital campaigns
• Technical Proficiency: Expertise in tools like Google Analytics, Google Ads, Excel, and other similar marketing platforms for performance tracking and reporting
• Analytical Skills: Strong ability to interpret complex data sets and derive actionable insights for optimizing acquisition strategies
• Communication Skills: Excellent verbal and written communication skills for presenting data and insights to diverse stakeholders
• Problem-Solving Skills: A proactive problem-solving mindset to identify inefficiencies and recommend improvements in campaigns
• Attention to Detail: High level of accuracy and attention to detail when preparing performance reports and analysing data
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing priorities in a dynamic marketing landscape

What We Offer

• A competitive salary and benefits package
• The opportunity to contribute to a rapidly growing digital remittance brand with global reach
• A collaborative work environment where innovation and creativity are encouraged
• Professional development opportunities in a fast-evolving industry

Who Should Apply
If you are a data-driven individual with a passion for customer acquisition and campaign optimization, we invite you to apply. Bring your analytical mindset and collaborative spirit to contribute to the success of our acquisition strategy.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Business Development and Sales

Industries: Internet Publishing