Email Campaign Coordinator

1 day ago


Islamabad, Islamabad, Pakistan Factor Full time

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Responsibilities
  1. Lead the strategy and execution of email marketing campaigns, ensuring alignment with the company's sales and marketing goals.
  2. Direct and oversee our offshore team's activities, ensuring they effectively manage inquiries, maintain list hygiene, and adhere to the campaign schedule.
  3. Ensure the ongoing management and update of email campaign schedules, coordinating with the offshore team for seamless execution.
  4. Work in tandem with the Head of Sales and Head of Bespoke Audience Management to segment data meticulously, enabling personalized and targeted campaigns that resonate with our desired audience segments.
  5. Prioritize departmental needs in campaign planning, ensuring that email marketing efforts are aligned with the strategic goals of each department.
  6. Monitor and analyze campaign performance, adjusting strategies based on data-driven insights to improve engagement and conversion rates.
  7. Maintain up-to-date knowledge of email marketing trends and technologies to continually enhance our email marketing practices.
Key Skills & Qualifications
  • Email Marketing Expertise: Proficiency in email marketing tools (e.g., HubSpot) with experience in campaign execution, A/B testing, and personalization.
  • Data Analysis & Insights: Strong skills in interpreting campaign performance metrics and leveraging data insights to optimize engagement and conversions.
  • Audience Segmentation: Expertise in CRM tools and creating targeted, personalized email campaigns based on meticulous audience segmentation.
  • Strategic Alignment: Ability to align email marketing strategies with departmental and organizational goals, prioritizing effectively across teams.
  • Trend Awareness & Innovation: Up-to-date knowledge of email marketing trends, tools, and emerging technologies to enhance practices continually.
What We Offer
  • Monthly mental health days off to support well-being.
  • The opportunity to work on high-profile events and build industry connections.
  • A fast-paced, collaborative environment with clear growth pathways.
Employment Details

Type: Full-time

Seniority Level

Entry level

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Market Research

Note: Removed irrelevant content about referrals and unrelated roles to maintain focus and clarity.

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