
Email Campaign Coordinator
1 day ago
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Responsibilities- Lead the strategy and execution of email marketing campaigns, ensuring alignment with the company's sales and marketing goals.
- Direct and oversee our offshore team's activities, ensuring they effectively manage inquiries, maintain list hygiene, and adhere to the campaign schedule.
- Ensure the ongoing management and update of email campaign schedules, coordinating with the offshore team for seamless execution.
- Work in tandem with the Head of Sales and Head of Bespoke Audience Management to segment data meticulously, enabling personalized and targeted campaigns that resonate with our desired audience segments.
- Prioritize departmental needs in campaign planning, ensuring that email marketing efforts are aligned with the strategic goals of each department.
- Monitor and analyze campaign performance, adjusting strategies based on data-driven insights to improve engagement and conversion rates.
- Maintain up-to-date knowledge of email marketing trends and technologies to continually enhance our email marketing practices.
- Email Marketing Expertise: Proficiency in email marketing tools (e.g., HubSpot) with experience in campaign execution, A/B testing, and personalization.
- Data Analysis & Insights: Strong skills in interpreting campaign performance metrics and leveraging data insights to optimize engagement and conversions.
- Audience Segmentation: Expertise in CRM tools and creating targeted, personalized email campaigns based on meticulous audience segmentation.
- Strategic Alignment: Ability to align email marketing strategies with departmental and organizational goals, prioritizing effectively across teams.
- Trend Awareness & Innovation: Up-to-date knowledge of email marketing trends, tools, and emerging technologies to enhance practices continually.
- Monthly mental health days off to support well-being.
- The opportunity to work on high-profile events and build industry connections.
- A fast-paced, collaborative environment with clear growth pathways.
Type: Full-time
Seniority LevelEntry level
Job FunctionMarketing, Public Relations, and Writing/Editing
IndustriesMarket Research
Note: Removed irrelevant content about referrals and unrelated roles to maintain focus and clarity.
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