
Copywriter
3 weeks ago
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We're looking for a self-starting Copywriter to help shape how Edge communicates across web, SEO, lifecycle, and growth campaigns. You'll craft content for conversion, clarity, and credibility—whether launching landing pages, lifecycle emails, or optimizing SEO blog content.
This role combines performance marketing, content strategy, and customer engagement. If you can blend storytelling with scale, understand the customer journey, and thrive in a fast-paced startup environment, we'd love to meet you.
What You'll Do
Write clear, conversion-optimized copy for:
- Website pages (service offerings, landing pages, talent roles)
- Growth marketing assets (ads, lead gen campaigns, paid content)
- Lifecycle and email marketing flows (welcome, nurture, upsell, winback)
- SEO content (blog posts, guides, search-focused assets)
- Collaborate with marketing, design, and product teams to align messaging with Edge's brand voice and goals.
- Help build and maintain a high-performing content system aligned with funnel stages, buyer personas, and industry segments (Medical, Dental, Insurance).
- Contribute to CRO experiments with A/B testing and landing page iterations.
- Utilize AI and content tools (ChatGPT, Jasper) and SEO tools like SEMrush to accelerate ideation and optimization without sacrificing originality.
- Understand customer lifecycle moments and tailor content accordingly (activation, expansion, referral).
- Operate autonomously in a lean, high-output team that values speed and clarity over perfection.
What We're Looking For
- 4–5 years of copywriting experience across web, email, content marketing, and growth, preferably in B2B, SaaS, or startups.
- A strong grasp of lifecycle marketing and writing for each funnel stage.
- Ability to produce performance-focused copy targeting business decision-makers (practice owners, clinic directors, insurance executives).
- Experience creating high-performing ads on Meta, Google, and LinkedIn.
- Hands-on experience with AI writing tools and SEO platforms like SEMrush.
- Preferred: familiarity with WordPress, HubSpot, and performance marketing workflows.
- You are comfortable working remotely in a fast-moving, ownership-driven environment.
- Mid-Senior level
- Full-time
- Marketing
- Human Resources Services
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