Community & Social Media Marketing Manager (Gaming Industry)

We're in search of a versatile and dynamic individual to fill the role of Community & Social Media Marketing Manager. As a pivotal member of our team, you'll spearhead community engagement across multiple platforms and lead our social media efforts to elevate brand awareness, engagement, and loyalty. Your mission will be to cultivate a thriving community culture while orchestrating strategic social media initiatives to propel our marketing objectives forward. For this role, employment will initially take the form of project-based contracts (6 months) with an initial probationary period of three months.

Responsibilities:

Community Management:

• Engage with our community across platforms such as forums, social media channels, and online communities.
• Foster a positive and inclusive community culture by facilitating meaningful interactions, discussions, and activities.
• Respond to community inquiries, feedback, and concerns in a timely and professional manner, demonstrating empathy and understanding.
• Organize and facilitate community events, contests, and discussions to encourage participation and collaboration.
• Gather and analyze feedback from the community to provide insights for product development, customer support, and marketing strategies.
• Act as a liaison between the company and its community, representing the voice of the community internally and advocating for their needs and interests.
• Monitor community discussions, trends, and sentiment to identify opportunities and address issues proactively.

Social Media Marketing Management:

• Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and conversion across various platforms.
• Create compelling and relevant content, including posts, images, videos, and stories, aligning with the brand voice and messaging.
• Schedule, publish, and monitor content across social media platforms, adhering to content calendars and best practices.
• Analyze social media performance metrics and insights to evaluate campaign effectiveness and adjust strategies accordingly.
• Stay updated on social media trends, tools, and best practices to inform strategy and execution, experimenting with new approaches to optimize results.
• Collaborate with internal teams to ensure consistency of messaging and alignment of strategies.
• Assist in creating marketing content such as blog posts, newsletters, press releases, and website copy to promote products, events, and initiatives.
• Coordinate with internal teams to plan and execute integrated campaigns leveraging community engagement and social media strategies.
• Identify and engage with relevant influencers and content creators to amplify brand reach and credibility.
• Support event promotion, product launches, and special promotions through community channels and social media platforms.
• Ensure that insights gathered from community feedback and social media analytics inform campaign optimization and product development strategies.
• Cultivate relationships with brand advocates, encouraging them to share positive experiences and testimonials.
• Explore opportunities to integrate community engagement initiatives and social media campaigns with other marketing channels.
• Encourage and facilitate the creation of user-generated content to foster authenticity and trust.

• Candidates must be based in Karachi, Pakistan.
• Bachelor's degree in marketing, communications, or a related field.
• Minimum three years of proven experience in community and social media marketing management roles, preferably in the gaming, technology, or entertainment industry.
• Strong written and verbal communication skills, with the ability to engage and interact effectively with diverse online communities.
• Excellent organizational and multitasking abilities, with a keen attention to detail and the ability to prioritize tasks in a fast-paced environment.
• Creative thinking and problem-solving skills, with a passion for building relationships and fostering community engagement.
• Proficiency in social media management tools and analytics platforms, with the ability to analyze data and derive actionable insights.
• Familiarity with social media advertising platforms and best practices for paid campaigns is a plus.
• A proactive and collaborative mindset, with the ability to work independently as well as part of a cross-functional team.