Brand Development Executive

1 day ago

Lahore, Punjab, Pakistan British American Tobacco Full time
BAT - Brand Development Executive (1-year contract)

BAT is evolving into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World. We are looking for dedicated colleagues to join us in this journey. Let's shape the future together

Key Responsibilities
  1. E2E delivery of all NPI Projects, including follow-ups and project management with NPI managers. Ensure accurate tracking using centralized systems and escalate risks as needed.
  2. Maintain project agility by collaborating with NPI managers to meet desired timelines, even if they stretch standard SLAs.
  3. Manage the Project Management System for NPI, ensuring all projects are tracked accurately.
  4. Own the development and adaptation of packaging AW based on guidelines from strategic brand groups.
  5. Follow up on packaging AW adaptations with relevant parties.
  6. Develop and submit Business Cases and Project briefs for NPI projects in collaboration with DRBU and category teams.
  7. Coordinate and support the development of brand briefs aligned with commercial objectives and portfolio strategy.
  8. Manage dashboards to monitor project progress, performance, and timelines.
  9. Conduct Post Launch Reviews to evaluate project success and gather insights for future launches.
  10. Act as the central contact for all project partners, collaborating with multifunctional teams for seamless execution.
Candidate Requirements
  1. 2-3 years of experience in marketing, brand roles, or a hybrid in brand supply chain.
  2. Degree in Marketing or Business Management.
  3. Strong organizational and time-management skills.
  4. Analytical capabilities for performance tracking and insights.
  5. Excellent communication and collaboration skills for leading cross-functional teams.
  6. Reliability and flexibility as a team player.
  7. Proficiency in Microsoft Office and project management tools.
  8. Experience in dashboard maintenance and reporting.
  9. Experience in writing marketing or NPI briefs aligned with brand strategy.
What We Offer
  • Market-leading annual performance bonus (eligibility applies).
  • Benefits including health plans, work-life balance initiatives, transportation support, and flexible holidays.
  • Opportunities for internal advancement and career development.
  • Access to online learning and leadership programs.
  • A transformative environment focused on continuous improvement.
Why Join BAT?

We are recognized as a Global Top Employer, emphasizing collaboration, inclusion, and partnership. We support diverse backgrounds and career breaks through programs like The Global Returners. Join us to bring your unique perspective and grow your career in a supportive environment. Learn more about our culture and employee experience on our website.

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