Zonal Sales Manager

7 days ago

Lahore, Punjab, Pakistan Honest Food Products Full time

Honest Food Products, a rising name in bold and innovative consumer flavors, is looking for a Zonal Sales Manager to lead its commercial operations in Lahore. This is a strategic leadership opportunity for an experienced sales professional who can blend operational excellence with market-driven insights to deliver consistent business growth in a highly competitive FMCG environment.

As a Zonal Sales Manager, you will be responsible for planning and executing zonal-level sales strategies, managing key accounts and distribution channels, and driving revenue growth while building a high-performance sales team. You will also work closely with marketing and supply chain functions to ensure strong market coverage and brand presence across the region.

Key Responsibilities:

Develop and implement strategic sales plans to achieve zonal targets across traditional trade, modern trade, and wholesale channels

Lead, train, and motivate a team of Territory Sales Officers (TSOs) and Sales Executives to maximize performance and territory development

Build and strengthen relationships with key distributors, retailers, and regional clients to ensure continuous product visibility and availability

Monitor competitor activities, market trends, and consumer behavior to adjust sales strategies accordingly

Ensure effective execution of promotional campaigns, merchandising, and brand positioning at the retail level

Work with the marketing team to identify growth opportunities, product positioning strategies, and regional campaigns

Forecast demand accurately and coordinate with the supply chain team to ensure smooth stock movement and inventory control

Track sales KPIs, analyze performance data, and present detailed reports and recommendations to senior management

Ensure compliance with company policies, pricing structure, and market operating procedures

Required Skills and Qualifications:

Bachelor's degree in Business, Marketing, or a related field; MBA preferred

5–6 years of progressive sales experience in the FMCG industry, including at least 2 years in a managerial or zonal role

Strong understanding of route-to-market strategies, retail dynamics, and channel management

Excellent leadership, communication, and negotiation skills

Proven experience in developing and mentoring sales teams

Data-driven mindset with the ability to analyze numbers and translate them into actionable plans

Proficiency in MS Excel, reporting tools, and CRM systems

Why Join Honest Food Products?

Be part of a growing FMCG brand with bold ambitions and innovative products

Work in an energetic and performance-driven environment

Opportunity to shape regional growth and build strong customer engagement

Career development and leadership pathways in a fast-scaling company

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