Google Ads Specialist

4 weeks ago


Lahore, Punjab, Pakistan Biztek Apps Full time

Biztek Apps is looking for a highly motivated and experienced Google Ads Specialist to join their digital marketing team. The ideal candidate will manage, create, and optimize Google Ads campaigns across various platforms to drive high-quality traffic and conversions for both client and internal projects. The role requires strong analytical skills, creativity, and the ability to work in a fast-paced environment.

Key Responsibilities:

Plan, create, and manage PPC campaigns across Google Search, Display, Shopping, and YouTube.

Conduct keyword research, optimize bids, ad copy, and landing pages.

Monitor and analyze campaign performance metrics to maximize ROI.

Perform A/B testing on ads and landing pages to improve CTR and conversion rates.

Provide regular reports and insights to management with actionable recommendations.

Stay up-to-date with the latest trends and best practices in paid search marketing.

Requirements:

Proven experience as a Google Ads Specialist or in a similar role.

Hands-on experience with Google Ads, Google Analytics, and other PPC tools.

Strong analytical skills and attention to detail.

Ability to manage multiple campaigns and meet deadlines.

Certification in Google Ads is a plus.

Benefits:

Competitive salary based on experience.

Performance bonuses.

Leave encashment.

Annual bonus.

Medical reimbursement.

Provident fund.

Friendly and collaborative work environment.

Opportunities for learning and professional growth.

Fun workplace with annual tours and bi-annual dinners.

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