Digital Marketing Expert

4 weeks ago

Islamabad, Islamabad, Pakistan Codifica Inc. Full time

At Codifica Inc, we're revolutionizing the healthcare industry with cutting-edge AI solutions. Our team is driven by innovation and customer-centricity, and we're looking for a passionate Digital Marketing Manager to join our dynamic marketing team. If you thrive in a fast-paced environment and have a proven track record of lead generation through digital channels, this could be the perfect opportunity for you.

Position Overview:

As a Digital Marketing Expert, you will be responsible for developing and executing data-driven marketing strategies to drive lead generation, brand awareness, and customer engagement. You will be an expert in leveraging social media platforms, content creation, and blogs to effectively reach and convert potential B2B customers for our AI SaaS products. If you have a passion for digital marketing and a proven ability to build compelling content and campaigns, we want to hear from you

Key Responsibilities:

  1. Lead Generation: Develop and implement strategies for generating high-quality leads using social media platforms (LinkedIn, Twitter, Facebook, Instagram) and other digital marketing channels.
  2. Content Creation: Create, manage, and optimize engaging content, including blog posts, articles, social media updates, infographics, and email campaigns, tailored to our SaaS audience.
  3. Campaign Management: Design and execute targeted digital marketing campaigns, measuring performance and optimizing for increased conversions and customer acquisition.
  4. SEO & SEM: Optimize website content for SEO and leverage paid search strategies (Google Ads, LinkedIn Ads) to generate leads.
  5. Analytics & Reporting: Monitor, analyze, and report on key performance indicators (KPIs), including traffic, conversions, and engagement, to ensure continuous improvement.
  6. Collaboration: Work closely with the sales, product, and design teams to align marketing efforts with business goals and ensure consistency across all digital channels.
  7. Market Research: Stay up to date on the latest industry trends, digital marketing tools, and SaaS developments to ensure best-in-class strategies and tactics.

Required Skills & Qualifications:

  1. 3-5 years of proven experience in digital marketing, specifically for Software-as-a-Service (SaaS) companies in the US.
  2. Expert-level knowledge of lead generation through social media, blogs, email marketing, and other content-driven strategies.
  3. Strong understanding of SEO, SEM, content marketing, and web analytics (Google Analytics, HubSpot, etc.).
  4. Hands-on experience with paid advertising platforms (Google Ads, LinkedIn Ads, Facebook Ads).
  5. Excellent content creation, writing, and editing skills tailored for a B2B audience.
  6. Strong analytical skills with the ability to interpret data and optimize campaigns.
  7. Experience with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp).
  8. Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
  9. Excellent communication and collaboration skills.

Why Join Us?

  1. Opportunity to work with a fast-growing AI company.
  2. Collaborative and innovative team culture.
  3. Flexibility in work location and hours.
  4. Room for professional growth and career development.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

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