Assistant Manager Marketing

3 days ago


Karachi, Sindh, Pakistan UPSKILL NOW Full time

Our client, a leading steel manufacturer in Pakistan, is looking for an Assistant Manager - Marketing (Karachi).

About the Role:

This role is for a dynamic marketing professional responsible for driving the company's brand and marketing strategy. The individual will shape brand identity, visibility, and market presence.

Key Responsibilities:
  1. Brand Strategy Development: Focus on positioning, target audience, competitive differentiation, key messages, and consistent brand representation.
  2. Marketing Strategy Development & Execution: Create campaign strategies, digital marketing plans, content strategies, and promotional activities based on product types and target markets.
  3. Marketing Collaterals Development and Merchandising Support: Develop corporate ads, branding, communication collaterals, retail/in-store displays, packaging, signage, stall design, and merchandise design.
  4. Marketing Budget Management: Regularly report on the marketing budget versus actual expenditures.
  5. Brand Research Support: Conduct and coordinate marketing research to provide strategic insights and identify gaps in product offerings, market trends, and branding.
  6. Development of Marketing Plan: Develop and monitor the annual marketing plan with specific activities.
  7. Product and Services Marketing: Assist in developing separate product identities.
  8. Reporting: Prepare quarterly and annual reports.
Qualifications:
  • Education: BS in Digital Printing and Design, BBA, or MBA.
  • Experience: 3 to 4 years in relevant fields.
Compensation:

Approximately 130,000 PKR + benefits.

Additional Details:
  • Seniority Level: Mid-Senior level
  • Employment Type: Full-time
  • Job Function: Marketing and Sales
  • Industry: Human Resources Services

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