PPC Expert

3 weeks ago

Islamabad, Islamabad, Pakistan ESOLS Full time

We are looking for a PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.

Responsibilities:

  • Build, plan and execute pay-per-click advertising campaigns
  • Create creative ad copies and captions according to the current trends and nature of the client business
  • Client communication and account management
  • Setting up and management of clients' campaigns
  • Presenting performance and consultation with clients on Zoom or over the phone
  • Forecast potential delivery and ROI for existing clients
  • Collect data, generate reports and carry out leading performance data
  • Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
  • Integrate analytics with client existing website
  • Define and implement goal tracking
  • Monitor and analyze effectiveness of marketing content
  • Respond to briefs and emails in a timely manner
  • Test and optimize campaigns to achieve KPIs and targets
  • Understand and analyze trends in results data to maximize return on investment
  • Analyze campaign performance and provide recommendations for improving traffic and ROI
  • Perform client, market and competitor research and analysis
  • Budget pacing, audience analysis and optimization
  • Search query analysis and ad group expansion
  • Building and optimizing search and shopping campaigns
  • Keeping up to date with industry trends
  • Challenge and interrogate briefs set by clients to ensure the highest standard is created
  • Keep on top of industry advances and appropriate tools to enhance paid search channels
  • Help develop opportunities and new business pitches where appropriate

Requirements:

  • Proven experience as a PPC Expert or Digital Marketing Specialist
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends, etc.)

Note: We are looking for someone to work full time with our company as a regular staff on a daily basis. It's an office-based job, not for working from home.

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