Digital Advertising Expert

1 day ago

Islamabad, Islamabad, Pakistan beBeeSpecialist Full time $55,000 - $70,000
Job Title: PPC Specialist

We are seeking a seasoned PPC Specialist to drive our digital marketing strategy forward. As a key member of our team, you will be responsible for creating and managing pay-per-click advertising campaigns across multiple platforms.

Key Responsibilities:

  • Create and execute effective pay-per-click advertising campaigns, leveraging insights from data analysis to optimize performance and return on investment.
  • Develop and implement creative ad copies and captions in line with current trends and client business needs.
  • Manage and maintain clients' campaigns, including setting up and monitoring budgets and tracking campaign performance.
  • Present campaign performance and consult with clients through regular calls or meetings.
  • Forecast potential delivery and ROI for existing clients, providing actionable recommendations for improvement.
  • Analyze data, generate reports, and optimize campaign performance to achieve targets and improve KPIs.
  • Produce insightful client reports, offering expert advice based on KPIs and industry trends.
  • Integrate analytics tools with clients' existing websites, defining and implementing goal tracking.
  • Monitor and analyze the effectiveness of marketing content, identifying areas for improvement.
  • Test and optimize campaigns to achieve targets and improve KPIs.
  • Understand and analyze trends in results data to maximize return on investment.
  • Analyze campaign performance and provide recommendations for improving traffic and ROI.
  • Perform client, market, and competitor research and analysis, identifying opportunities for growth.
  • Budget pacing, audience analysis, and optimization, ensuring optimal campaign performance.
  • Search query analysis and ad group expansion, improving campaign relevance and efficiency.
  • Building and optimizing search and shopping campaigns, driving sales and revenue.
  • Stay updated with industry trends and relevant tools, applying this knowledge to drive success.
  • Challenge and interrogate briefs set by clients to ensure high standards, delivering exceptional results.
  • Help develop opportunities and new business pitches where applicable, contributing to the company's growth.

Requirements:

  • Proven experience as a PPC Specialist or Digital Marketing Manager.
  • Knowledge of SEO and digital marketing concepts, with a focus on pay-per-click advertising.
  • Familiarity with multiple platforms, including AdWords, Facebook, and Yahoo.
  • Working knowledge of analytics tools, such as Google Analytics and Tableau.

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