Team Lead Digital Marketing

1 week ago

Islamabad, Islamabad, Pakistan Alpha Smart Phones Full time

A UK based e-commerce company seeking to hire for their DHA1-Bahria Town PH8, Islamabad Office, a highly skilled SEO Team Lead with experience of managing a team of 10 to 50 People.

The ideal candidate must have the following skills:

  1. At least 5 years' experience in a SEO / Paid search specialist position
  2. Excellent understanding of on-page SEO, Off-Page SEO, Affiliate and Social Media.
  3. Management of all activity and processes required to efficiently run profitable SEO / Social Media / PPC and paid social campaigns
  4. Build creative campaigns from end-to-end with the support of SEO, design and development teams.
  5. Performing ongoing keyword research including discovery and expansion of keyword opportunities
  6. Researching and implementing content recommendations for organic SEO success
  7. Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in organic search campaigns
  8. Track, report, and analyse website analytics and On page initiatives
  9. Research and implement search engine optimization recommendations
  10. Develop and implement link building strategy
  11. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  12. Work with other teams to drive SEO in content creation and content programming
  13. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  14. Responsible for improving customer engagement and conversion on our websites
  15. Work in collaboration with the rest of the SEO team to ensure integrated campaign execution
  16. Analyse the performance of campaigns and identify and suggest conversion optimization opportunities to exceed client expectations and grow accounts
  17. Take ownership to continually improve campaign performance and ROI over time
  18. Strong Management skills to lead the team
  19. Strong Google Analytics and SEO knowledge
Job Specification
  1. Proven PPC skills, optimisation techniques, and bid management
  2. Experience in display and remarketing
  3. Experience in Affiliate marketing.
  4. Experience of paid social campaigns
  5. Copywriting experience is a must for writing copy, client reports and landing pages
  6. Any experience of tools such as SEM Rush / Authorities would be a benefit
  7. Evaluating product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns
  8. Analysis of SERPs, analytics data, plus competitor and industry activity to make continual improvements to websites
  9. Technical SEO, including 301s and site architecture
  10. Link building strategy and implementation
  11. Preparing useful weekly and monthly reports
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