Media & Communication Officer

Job Title: Media & Communication Officer

Location: Peshawar (Local Candidates will be given preference and female candidates are encouraged to apply)

Department: Health

Reporting to: Program Manager

No of Position: 01

Last Date for Apply: 21-September-2025

Project Duration: 5 months

Organization Vision: Saving Lives, Uniting People, and changing minds for healthy, safe and resilient communities

Organization Mission: The Leading humanitarian organization of Pakistan, committed to prevent and alleviate human sufferings by mobilizing the power of humanity through volunteers.

Core Values: Humanity, Impartiality, Unity, Universality

The Media & Communication Officer will lead communication and visibility efforts under the donor-funded project, ensuring that the humanitarian needs, challenges, and impact of interventions are effectively documented and communicated. S/he will develop case studies, success stories, photo/video documentation, and visibility materials in line with PRCS and donor guidelines. The officer will strengthen media engagement, ensure compliance with donor visibility requirements, and promote PRCS's role as a frontline humanitarian responder in conflict and flood-affected areas.

1. Strategic Communication & Visibility
2. Implement PRCS and donor communication strategies, ensuring alignment with donor visibility guidelines.
3. Develop high-quality communication products (case studies, human-interest stories, press releases, infographics, photo/video footages) highlighting project achievements, challenges, and humanitarian impact.
4. Ensure timely production and dissemination of visibility materials (IEC materials, banners, signboards, branded items) as per PRCS and donor visual identity guidelines.
5. Maintain an updated visibility and communication plan with milestones and deliverables for the project.
6. Media & Public Engagement
7. Build and maintain strong working relations with print/electronic media, digital platforms, bloggers, and influencers to enhance PRCS visibility.
8. Proactively pitch humanitarian stories and facilitate media coverage of project activities, especially in underserved/conflict-affected areas.
9. Organize press briefings, dissemination events, and networking sessions with key stakeholders and humanitarian actors.
10. Documentation & Knowledge Sharing
11. Collect field-based information, testimonies, and visuals to produce success stories and lessons learned.
12. Document response interventions in conflict- and flood-affected communities, capturing perspectives of vulnerable groups (women, children, elderly, PwDs).
13. Support programme teams in developing communication content for reports, donor updates, and advocacy materials.
14. Manage and regularly update PRCS's provincial webpage and social media platforms with project-specific content.
15. Capacity Building & Coordination
16. Train and mentor communication focal points/volunteers at district branches on storytelling, photography, media scanning, and reporting.
17. Act as the focal point between PRCS NHQ, provincial branches, and Movement partners (ICRC, IFRC, PNSs) on media and communication matters.
18. Ensure effective coordination with programme teams for timely collection of content, visibility needs, and donor-compliant branding.
19. Reporting & Analysis
20. Conduct daily media/environment scanning and prepare situation/media briefs for management.
21. Produce monthly, quarterly, and annual visibility/communication reports as per donor and PRCS requirements.
22. Support the preparation of activity-wise communication concept notes and input into institutional planning and reporting.

Master's degree in mass communication, Journalism, or related field from an HEC-recognized institution.

Minimum 3 years of professional experience in media, communication, or humanitarian NGOs.

Experience in designing and implementing communication/visibility strategies.

Proven skills in storytelling, photography, videography, and video editing.

Proficiency in social media management and analytics.

Excellent spoken and written English, Urdu, and Pashto. Knowledge of other local languages is an asset.

Strong media networks (print, electronic, digital) with the ability to mobilize coverage promptly.

Strong analytical, documentation, and presentation skills.

Creativity in developing impactful human-interest stories and visual content.

Familiarity with ECHO visibility guidelines and humanitarian communication standards.

Excellent coordination, facilitation, and interpersonal skills.

Ability to work independently in challenging field environments.

Strong cultural sensitivity and ability to engage diverse stakeholders.

Commitment to humanitarian principles and PRCS values.

Accountability, transparency, and attention to detail.

Ability to work under pressure and deliver quality results within deadlines.

Flexibility and adaptability to changing emergency contexts.

Adhere to PRCS's seven Fundamental Principles and staff regulations.

Respect and promote PRCS's code of conduct, safeguarding, and humanitarian standards.

Demonstrate commitment to accountability to affected populations (AAP) and gender-sensitive communication.

Be flexible to undertake additional duties as assigned by management.

Maximum age limit, up to 40 years.

Traveling on need basis to Bajaur/field locations as required

Applicants' candidature is subject to complete scrutiny / verification of documents & information, and it can be cancelled at any stage if any discrepancy is found.

PRCS has reserved full right to accept or reject any or all applications at any stage of the hiring process.

Only shortlisted candidates would be called for test / interview.

No TA/DA will be admissible for appearing in test/interview.