Manager (Digital Media)

1 week ago

Karachi, Sindh, Pakistan Sui Southern Gas Company Limited Full time

Minimum MBA (majors in marketing would be preferred) with at least 4 years of experience
Or
Masters in Mass Communication with minimum 8 years of relevant experience.

Responsibilities:

  • Responsible for overseeing a company's interactions with the public by implementing digital media platforms' content strategies. Duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.
  • Plan and develop Digital media campaigns.
  • Develop and implement a monthly calendar for digital media postings.
  • Craft compelling content or getting it developed through advertising agencies.
  • Suggest to line managers and seniors new ways of promoting social media platforms to build followership.
  • Ensure posting content across digital media accounts.
  • Arrange digital media communication events such as company management podcasts and webinars, social media live coverage of internal and external physical events.
  • Monitor and analyze running campaigns.
  • Keep abreast of the latest/evolving social media trends/financial impacts for developing better communication strategies.
  • Develop videos of new Company developments and achievements for beaming on Company's digital media platforms.
  • Supervise online/physical sessions (Khulli Kachehri) for direct customers to join and register their complaints, identify trends/critical complaints and submit to senior management with possible action plan. Guide team for integration of online/offline activities.
  • Review suggested topics for blogs, whenever required make suggestion on additional topics. Review blogs written and submit for approvals. Ensure bloggers are meeting the contractual obligations/deadlines. Ensure media activities are in line with policies/guidelines.
  • Review budgets, payments and expenses and ensure their timely preparation and submission/processing.
  • Carry out any other tasks assigned by the supervisor.
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