Senior Social Media Brand Manager

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We, Enum Digital ( Digits that Define Growth ) are a fast-growing Dubai-based Digital Experiential Marketing Agency. We Activate Businesses & Brands for Digital Change and help Global Organizations procure cost-effective, reliable, and world-class software solutions, digital designs, and marketing services. Enum Digital confidently delivers customer engagement, leads, and sales. Offices in Dubai, Muscat, Middletown, and Karachi. Our team of 100+ full-time staff specializes in delivering Top-Class Digital Services.

Overview

A dynamic web and digital design, development, and marketing agency seeks an enthusiastic Digital Marketing Manager to oversee client accounts, engage in hands-on digital marketing initiatives, and contribute to crafting compelling pitch decks for potential clients.

Responsibilities

• Develop and implement brand strategies to enhance brand visibility and awareness.
• Create and execute marketing campaigns to promote client brands across various platforms.
• Utilize Canva to create compelling proposals, presentations, and designs that resonate with clients.
• Maintain effective communication and coordination with clients, ensuring their needs and expectations are met.
• Write concise and engaging content for marketing materials, including website copy, social media posts, and email campaigns.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and consistency across all channels.
• Monitor and analyze brand performance metrics, providing insights and recommendations for improvement.
• Stay updated on industry trends and emerging technologies to enhance brand strategies.
• Campaign management includes social media content and asset production, content calendar, and content writing for captions and tags.
• Organically increase traffic on websites and social media through SMM tactics and strategies.

Social Media Paid Management

• Targeted Advertising
• Audience Building
• Conversion-Optimized Landing Pages
• Multiple Campaigns
• Campaign types (brand awareness, engagement, conversion, lead generation, traffic, etc)
• Localized Campaigns
• Remarketing Campaigns
• Influencer Paid Collaborations
• Customer Testimonials/Reviews
• Promotional Offers and Discounts
• Engagement and Community Building
• Copywriting and Content Creation
• A/B Testing & Optimization
• Tracking, Analytics & Integrations

Google Ads / Performance Marketing / PPC / Search Campaign

• Google Shopping
• Google Search
• Google Display
• Google Display Retargeting
• YouTube Ads
• Competitor Traffic Analysis (Paid, Social, Organic, Specific Pages)
• Audience Building
• A/B Testing & Optimization
• Landing Pages
• Ads / Extensions
• Campaign Structure
• Creatives
• Tracking, Analytics & Integrations
• Optimization

SEO / Search Engine Optimization

• On-Page SEO
• Technical SEO
• Off-Page SEO / Content Marketing
• Local SEO

Skills / Requirements / Qualifications

• Bachelor's degree in Marketing, Business, or equivalent experience.
• Proven experience in brand management within an IT, Marketing, or Advertising agency.
• Proficiency in Canva for creating visually appealing proposals, presentations, and designs.
• Exceptional written and verbal communication skills in English.
• Excellent knowledge of MS Office.
• Strong content writing skills with the ability to craft compelling and concise messaging.
• Proven track record of successful brand development and management.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of AI tools or prompts will be preferred.
• Thorough understanding of marketing and negotiating techniques.
• Fast learner and passion for sales.
• Self-motivated with a results-driven approach.
• Aptitude in delivering attractive presentations.

Responsibilities (continued)

• Keep up to date with market trends.
• Analyze social data/metrics and insights regularly and utilize them for best practices.

Job Details

Job Type: Full Time, On-site

Timings: 9 AM - 6 PM, Mon-Fri

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