Head Digital marketing

4 weeks ago

Lahore, Punjab, Pakistan Info Resume Edge Full time

Key Responsibilities:

  1. Strategy Development:

    • Develop and implement a holistic digital marketing strategy that integrates seamlessly with overall marketing and business objectives.
    • Stay abreast of industry trends, emerging technologies, and competitor activities to identify new opportunities and threats.

  2. Team Leadership:

    • Lead, mentor, and inspire a high-performing digital marketing team, fostering collaboration and a results-driven culture.
    • Provide strategic direction, guidance, and support to team members.

  3. Digital Campaign Management:

    • Oversee the planning, execution, and optimization of all digital marketing campaigns across various channels, including but not limited to SEO, SEM, social media, email, and content marketing.
    • Ensure campaigns are aligned with brand messaging and consistently reflect the company's values.

  4. Data Analysis and Reporting:

    • Utilize analytics tools to track, measure, and report on the performance of digital marketing initiatives.
    • Provide regular, actionable insights to leadership and relevant stakeholders, making data-driven recommendations for optimization.

  5. Budget Management:

    • Develop and manage the digital marketing budget, allocating resources effectively to maximize ROI.
    • Monitor spending and adjust strategies as needed to achieve objectives within budget constraints.

  6. Collaboration:

    • Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure alignment and integration of marketing strategies.
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