Search Engine Optimization Specialist

4 weeks ago

Lahore, Punjab, Pakistan Rainbow Full time
Search Engine Optimization Specialist (SEO)Search Engine Optimization Specialist (SEO)

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Executive-Human resource| Recruitment specialist| Talent Acquisition| Payroll specialist_HR Operation | Bulk technical hiring| Training and…

The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.

Responsibilities

. Optimize website, product, and landing page content for SEO.

. Execute on-page, off-page, and technical SEO tailored to supermarket retail.

. Perform keyword research and competitor analysis.

. Monitor and report SEO performance using tools like GA, GSC, Ahrefs, SEMrush, and Moz.

. Build quality backlinks through outreach, guest posts, and partnerships.

. Develop content strategies to drive traffic to products and promotions.

. Manage and optimize Google My Business listings for all store locations.

. Stay updated on SEO trends and algorithm changes.

  • Align SEO efforts with marketing and content teams.

QualificRequirements:

  • Proven SEO experience, preferably in retail, FMCG, or multi-location businesses.
  • Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Google Search Console).
  • Strong knowledge of local SEO and GMB optimization.
  • Ability to deliver measurable results in traffic and rankings.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesRetail

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