
Expert Search Engine Optimizer
2 days ago
The role of a Search Engine Optimization Specialist is to optimize the visibility and ranking of websites on search engines.
This involves conducting research and creating engaging web content, optimizing current website using On-Page Optimization and Keyword Research techniques, staying up-to-date with the latest SEO methods and best practices, managing social media presence across platforms, and developing expertise in the WordPress platform and its applications in digital marketing.
Key Responsibilities
- Conduct thorough keyword research and create high-quality, engaging web content that attracts and retains customers.
- Optimize website structure, content, and meta tags for improved search engine rankings and user experience.
- Stay ahead of the competition by continually updating skills and knowledge of the latest SEO trends, tools, and best practices.
- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and conversions.
- Become proficient in WordPress and its applications in digital marketing, including plugins, themes, and page builders.
Requirements
- A university degree in Marketing, Communications, or a related field.
- Proven experience in Search Engine Optimization, including keyword research, on-page optimization, link building, and analytics analysis.
- Strong understanding of social media marketing principles and platforms, including Facebook, Instagram, and YouTube.
- Familiarity with WordPress and its capabilities, including plugins, themes, and page builders.
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