Digital Marketing Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan Farooq Aziz Private Ltd Full time

Bachelors or Masters Degree Preferably in Business Administration or equivalent.

Farooq Aziz Private Ltd is a new-age technology company that is focused on just one thing keeping you relevant in the market.

Why is this role important for Farooq Aziz Private Ltd work?

  • We work hard than most other places of work in the same hours. But we also purposefully find ways to allow our teams to enjoy work together.
  • As a result, we're among the best companies to work for in Pakistan with a plethora of benefits and an amazing culture.
  • Working with us, you will never have to worry about being left behind in the market or losing your market value.
  • You will always remain market competitive, work on challenging new projects that require you to put your knowledge and experience to create amazing solutions that you're proud of and which help us go to new places.

Key Role

We are looking for a smart and savvy digital marketer who is well versed in the concepts and practices of social media and digital marketing.

The key responsibilities include managing various end-to-end tasks including marketing strategy, content marketing, campaign strategy and execution, partnerships, social media engagement, email marketing, influencer marketing, SEO, UI/UX, and some part of paid marketing.

Key Responsibilities

  • Develop and demonstrate an understanding of search engine behavior, social media, forums, blogs, ratings, and reviews, etc.
  • These are considered to be the most important and basic skills of a reputation manager.
  • Work towards enhancing and building the organization's reputation by constantly measuring the effectiveness of your strategies.
  • Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization.
  • Reaching out to dissatisfied customers is an important procedure to control negative reviews.
  • Moreover, focusing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews is also the responsibility of a reputation manager.
  • Be well prepared for taking immediate action when the company's reputation has been tarnished.
  • Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former.
  • Lead the management team in maintaining and improving the company's reputation.
  • Handle difficult situations such as PR disasters and ethical manipulation of search engine results or reviews.
Job Specification

Skills Required

  • Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term.
  • Staying current with PPC & SEM trend and techniques.

Experience Required

3-5 years working experience as a Social Media Marketing professional or as a Digital Media Specialist

Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills

Demonstrable social networking experience and in-depth knowledge of social analytics tools

Thorough knowledge of online marketing and a good understanding of major marketing channels

Adequate knowledge of SEO is a must. The candidate should have a positive attitude, be detail and customer-oriented.

Information Technology and Services - Islamabad, Pakistan

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