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Social Media Manager

4 weeks ago

Karachi, Sindh, Pakistan Pk Soft Papers Full time
  • Devising strategies to drive online traffic to the company website from Social Media and Display Advertising.
  • Developing and implementing social media strategy and best practices across various platforms and social communities (e.g., Facebook, Twitter, YouTube, etc.).
  • Creating and implementing display advertising strategies (e.g., Google Display Network, Bing & Yahoo Content Network).
  • Overseeing the social media strategy for the company.
  • Developing and managing digital marketing campaigns.
  • Tracking conversion rates and making improvements to the landing page.
  • Identifying new digital marketing platforms to drive traffic to the company website.
  • Generating monthly content calendars for all brand social media channels including imagery and digital asset requirements.
Job Specification
  • Minimum 2 years of relevant experience leading social media strategy and execution.
  • Experience in Display Advertising (preferably Google Adwords & Bing Ads) and all Social Media Marketing Channels.
  • Good command of MS Excel.
  • Strong understanding of current online marketing concepts, strategies, and best practices.
  • Strong analytical skills and data-driven thinking.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Information Technology and Services - Karachi, Pakistan

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