Digital Marketing Director

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Job Description: Director Digital Marketing

We are seeking a dynamic individual to lead the efforts in establishing and maintaining a strong brand presence across digital platforms, communication channels, and events. As a Social Media and Marketing Specialist, you will be responsible for achieving the following goals through your personal expertise and by leveraging internal and external resources.

Job Description: Director Digital Marketing

We are seeking a dynamic individual to lead the efforts in establishing and maintaining a strong brand presence across digital platforms, communication channels, and events. As a Social Media and Marketing Specialist, you will be responsible for achieving the following goals through your personal expertise and by leveraging internal and external resources.

ResponsibilitiesDigital Marketing and Social Media

• Develop engaging and relevant social media posts tailored for brand/company pages, focusing on surveillance products and solutions, in collaboration with Technical and Sales teams.
• Plan, execute, and manage innovative social media campaigns alongside the in-house team and external marketing partners.
• Conceptualize and schedule content for special days and seasonal events, including graphics and video production.
• Create compelling copy, including product introductions and overviews for surveillance and communication products.
• Maintain company websites, ensuring up-to-date content and seamless user experience.
• Produce newsletters and email direct marketing (EDM) campaigns.
• Coordinate and oversee the creation of technical animations, product review videos, and sales-oriented content.
• Develop and maintain an email database from various sources, such as customers, event participants, and inquiries, ensuring effective EDM targeting.

Brand and Company Profile Management

• Regularly update and maintain the company profile across digital and print formats.
• Draft and manage content for "About Us" sections and company introductions.
• Create and update organization hierarchies.
• Compile and share financial and statistical insights related to the company profile.

Marketing and Events

• Design and implement promotional activities and branded materials (e.g., freebies, uniforms).
• Ensure cohesive branding and printing designs for employees.
• Administer corporate events and seminars, managing logistics, guest engagement, and overall execution.
• Develop commercial presentations in collaboration with the Technical team to highlight products, projects, or topics.

Retail Branding and Signage

• Manage the design and updates of signboards and billboards for the company and its dealers.
• Plan and implement wall graphics and product displays at outlets in collaboration with Technical and Sales teams.
• Oversee and maintain consistent branding across retailer outlets.
• Organize and schedule marketing videos and infographics for display at outlets.
• Design office decor, incorporating brand-themed posters and infographics.
• Support planning and execution of demo product displays alongside the Technical team.

General Responsibilities

• Ensure cohesive and consistent brand representation across all communication channels.
• Act as the company's representative in public, social media, and corporate events.
• Undertake additional tasks as required to support company goals.

Qualifications

• Bachelor's degree in Business Administration (Marketing) or Visual Communications from a recognized university.
• Exceptional writing and communication skills, with the ability to connect effectively with diverse audiences.
• Proficiency in Microsoft Office and/or relevant design and production tools.
• Strong multitasking and organizational abilities to manage competing priorities and meet deadlines in a fast-paced environment.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesComputers and Electronics Manufacturing

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