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Marketing Manager

4 weeks ago

Saddar Town, Pakistan Aks Solutions Full time
Marketing Manager
Aks Solutions, Pakistan

As a Marketing Manager, you will be responsible for:

  • Accomplishing marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
  • Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
  • Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Determining annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
  • Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
  • Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
  • Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
  • Sustaining rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
  • Providing information by collecting, analyzing, and summarizing data and trends.
  • Protecting organization's value by keeping information confidential.
  • Updating job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Accomplishing marketing and organization mission by completing related results as needed.
Job Specification
  • Strong effective communicator.
  • Highly developed, demonstrated teamwork skills.
  • Ability to coordinate the efforts of a large team of diverse creative employees.
  • Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.
  • Expert in Internet and social media strategy with a demonstrated track record.
  • Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach.
  • Demonstrated ability to see the big picture and provide useful advice and input across the company.
  • Ability to lead in an environment of constant change.
  • Experience working in a flexible, employee empowering work environment. Structured or large company experience will not work here.
  • Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.
  • Experience managing external PR and communication consulting firms and contractors.
  • Experience in the IT marketplace is a plus.
  • Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
  • Overall marketing strategy and execution of plans for existing products.
  • Working with product development teams to manage new product development.
  • Managing launch campaigns for new products.
  • Ensuring effective, branded marketing communications including the company website, print communication, and advertising.
  • Managing media and marketing staff and external PR agencies.
  • Analysis of the effectiveness of all marketing efforts.

Location: Business Supplies and Equipment - Karachi, Pakistan

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