Digital Communication Associate

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HR Generalist | Talent Acquisition | Recruitment | HR Operations |

Job Title: Digital Communication Associate

Location: Ground Floor, NSTP, NUST, H-12 Islamabad

Job Type: Full-time (Onsite)

Work Schedule: Monday to Friday

Office Timings: 9AM - 5PM

Job Summary:

We are seeking a Digital Communications Associate with 2–4 years of hands-on experience to join our communications team. The ideal candidate will be responsible for crafting and executing impactful digital strategies to enhance brand presence, engagement, and reach across all digital platforms. This role requires a creative and detail-oriented individual with a strong understanding of content creation, social media trends, and digital marketing tools—especially in the education or edtech space. A passion for storytelling and promoting STEAM learning will be a strong asset.

Job Responsibilities:

1. Strategic Content Planning

• Develop quarterly and monthly digital communication plans aligned to business goals, key campaigns, and product launches.
• Craft content pillars and messaging frameworks for social platforms, email, and web channels.
• Identify opportunities for product storytelling, customer testimonials, and thought leadership.
• Produce clear, comprehensive creative briefs (copy, tone, CTAs) for designers and video editors.
• Coordinate with the design and media teams to ensure on-brand visuals, video cutdowns, and interactive assets.
• Oversee launch of paid social and search campaigns, including audience targeting, budget allocation, and creative sequencing.

3. Community & Stakeholder Engagement

• Monitor platform conversations, escalate inquiries, and maintain brand reputation.
• Surface user-generated content and coordinate reposts or case study development.
• Partner with Sales, Product, and Events teams to amplify corporate announcements and partneractivations.

4. Analytics & Performance Optimization

• Track KPIs (impressions, engagement rate, click-throughs, conversion metrics) via Google Analytics and platform insights.
• Deliver bi-weekly performance reports with actionable recommendations to refine messaging, targeting, and creative.
• Conduct A/B tests on copy variations, subject lines, and ad formats to maximize ROI.

5. Brand Governance & Innovation

• Guard brand voice and style guidelines across all digital touchpoints.
• Research emerging platforms, formats, and tools; pilot new channels such as short-form video or interactive stories.
• Propose and test creative content concepts—e.g., mini-webinars, live Q&A sessions, or gamified quizzes.

Required Skills:

• Strategic Mindset: Able to conceptualize overarching content strategies grounded in business objectives and audience insights.
• Copywriting Excellence: Exceptional command of English; able to craft concise, persuasive copy for ads, posts, emails, and web.
• Analytical Acumen: Proficient with Google Analytics and native platform analytics; comfortable translating data into strategic recommendations.
• Project Management: Strong organizational skills; able to juggle multiple campaign timelines and coordinate with cross-functional teams.
• Collaboration: Proven ability to work with designers, media buyers, and external agencies to bring campaigns to life.
• Communication: Clear verbal and written communicator; adept at stakeholder presentations and briefing senior leadership.

Experience:

• 2–4 years in digital communications, social media management, or campaign coordination—preferably in EdTech, B2C, or technology sectors.

Qualification:

• Degree: Bachelor's in Marketing, Communications, Journalism, or related field.
• Certifications (Preferred): Google Analytics Individual Qualification, Meta Blueprint, or LinkedIn Marketing Labs credentials.
• Portfolio: Submit examples of campaign briefs, content calendars, or performance reports demonstrating strategic thinking and tangible results.

Apply through the following link:

https://learnobots.com/jobs/digital-communications-associate/

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Public Relations, and Writing/Editing
• IndustriesEducation Administration Programs

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