Marketing Executive

2 weeks ago

Sukkur, Sindh, Pakistan Taj Corporation Full time
Marketing Executive
Taj Corporation, Pakistan

Marketing:

  • Support Business Heads in develop business development activities/schemes.
  • Plan, develop and execute marketing campaign for business development activities/schemes.
  • Design printing material (Advertisement, bill board, banner etc) and ensure timely delivery of materials as targeted locations.
  • Gather and analyze customer insight.
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Engage in reviewing competitors activities.
  • Liaison with designers & printers.
  • Maintain and update customer database.
  • Organize events such as Lucky draws, Annual conferences, Exhibitions, sourcing sponsorship etc.
  • Conduct market research.
  • Evaluate marketing campaign.

Social Media:

  • Managing social Media Marketing strategy.
  • Develop ideas and produce creative content across platforms.
  • Create marketing campaign and execute all campaign on social media.
  • Manage a blogger outreach program and build an active brand ambassador network to spread work about the company.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
  • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Job Specification

Required Experience:

  • A minimum of 2 to 3 years experience, especially in social media and BTL (ATL experience will be given added advantage).
Required Skills:
  • Good oral & written communication skills are essential, plus the ability to analyze information & make recommendations.
  • Decisive: Capable of delivering quick solutions to marketing troubles.
  • Excellent in Graphics designing.
  • Experience of delivering high quality print and digital marketing campaigns would be an advantage.
  • Strong sales support and project management, leadership, and training skills.
  • Good environmental & organizational awareness plus specialist knowledge of team processes, and regulatory requirements will be important for this role.
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