
Search Engine Optimization Specialist
4 days ago
Main Requirements: Product Page Ranking, Keywords / Opportunity Research, Content Creation for product pages. Knowledge of Technical Ecommerce SEO and Ranking metrics.
Qualifications
- Two to four years of experience in Ecommerce SEO / Product Page Ranking.
- Working knowledge of technical and content-based SEO practices.
- Ability to work well both collaboratively and individually.
- Proficiency in Google Ads, Google Analytics, and both On & Off Page SEO.
- Intensive keyword and market research (Keywords and Ranking Opportunities).
- Quality Ecommerce Link Building and Ranking Improvement.
Must maintain a level of performance equivalent to company standards, that being a "Meets Expectations" in all areas of your performance evaluations.
Job SpecificationResponsibilities
- Conduct keyword research to improve new and existing rankings and for content improvements.
- Create content, digital assets and develop strategies, techniques, and best practices to increase SEO, quality of user experience, and to maximize brand and product awareness, and sales.
- Create and optimize website content for high performance in organic search on our e-commerce sites.
- Develop strategies to increase the effectiveness and/or profitability of all online content.
- Implement schema markup and optimize website content and organization/structure.
- Maintain and analyze sales data and campaign performance, then recommend adjustments to strategy and tactics.
- Regularly conduct competitor website analysis to help improve SEO for our content.
- Stay current on SEO best practices and develop and implement strategies to continually increase the SEO of all websites.
- Monitor daily performance metrics (organic traffic, rankings, authority, etc.).
- Generate reports and analyze data to improve website and advertising performance.
- Work with the Digital Marketing Specialist to identify paid search terms and create targeted SEM campaigns.
- Plan, schedule, evaluate, and follow-up on work progress and prioritize work activities.
- Responsible for written documentation of all related policies and procedures.
- Perform special projects as assigned.
- Perform other related duties as required.
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