Marketing Expert

2 weeks ago


Lahore, Punjab, Pakistan ProgrammX Full time

We are looking for a highly experienced and data-driven Marketing Executive to lead and optimize our digital marketing efforts. The ideal candidate should have 5+ years of experience in Google Marketing, Google Ads, and Google Analytics, with a proven track record of executing high-performing campaigns. They should be comfortable conducting in-depth market research, developing ROI-driven strategies, and continuously refining marketing efforts for maximum impact.

Responsibilities
  • Develop and implement comprehensive marketing strategies to achieve business goals.
  • Plan, execute, and optimize Google Ads campaigns, ensuring high conversion rates and ROI.
  • Analyze data using Google Analytics, GA4, and other analytics tools to measure campaign success.
  • Conduct market research to identify trends, customer behavior, and competitive positioning.
  • Develop and manage SEO, SEM, PPC, and paid advertising strategies across multiple channels.
  • Optimize ad spend and allocate marketing budgets for maximum efficiency.
  • Utilize tools like Google Tag Manager to track key events and conversions.
  • Work on conversion rate optimization (CRO) and A/B testing to improve ad performance.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
  • Collaborate with internal teams to enhance branding, content marketing, and social media strategies.
  • Generate detailed reports and insights to present campaign performance and future recommendations.
Qualifications & Skills
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in digital marketing, specializing in Google Ads, Google Analytics, and PPC campaigns.
  • Advanced expertise in Google Ads Manager, Google Analytics 4 (GA4), and Google Tag Manager.
  • Strong knowledge of SEO, SEM, and paid search strategies.
  • Hands-on experience with marketing automation tools like HubSpot, SEMrush, Ahrefs, or similar platforms.
  • Excellent analytical, communication, and problem-solving skills.
  • Ability to interpret data, generate insights, and optimize marketing strategies.
  • Experience in budget management, cost-per-click (CPC) analysis, and performance tracking.
  • Proficiency in A/B testing, remarketing strategies, and audience segmentation.
Preferred Skills (Bonus)
  • Experience with Facebook Ads, LinkedIn Ads, and other paid social media campaigns.
  • Knowledge of email marketing platforms like Mailchimp, Klaviyo, or HubSpot.
  • Familiarity with graphic design tools (Canva, Adobe Creative Suite) for ad creatives.
Seniority level

Mid-Senior level

Employment type

Full-time

Industries

IT Services and IT Consulting

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