Content Writer

6 days ago

Lahore, Punjab, Pakistan Info Resume Edge Full time
Job Summary:

We are looking for a creative and strategic Content Writer / Social Media Manager to join our remote team. The ideal candidate will be responsible for creating engaging content and managing our social media presence across various platforms to increase brand awareness, drive traffic, and generate leads.

Key Responsibilities:Content Writing

  • Develop high-quality, engaging, and original content for blogs, websites, emails, press releases, and other marketing materials

  • Write compelling copy for landing pages, newsletters, and product descriptions

  • Conduct thorough research on industry-related topics to support content development

  • Optimize content for SEO to improve search engine rankings

  • Collaborate with designers and other team members to produce visually appealing content

Social Media Management

  • Plan, create, and schedule posts across platforms (Instagram, Facebook, LinkedIn, Twitter, etc.)

  • Develop and execute a content calendar aligned with marketing goals

  • Monitor engagement and respond to comments/messages in a timely manner

  • Track and analyze performance metrics (reach, engagement, conversions) and adjust strategy accordingly

  • Stay updated on trends, platform changes, and industry best practices

Required Qualifications:

  • Proven experience as a Content Writer and/or Social Media Manager

  • Excellent writing, editing, and proofreading skills in English

  • Proficiency in social media platforms and scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite)

  • Basic understanding of SEO and content marketing principles

  • Creative mindset with attention to detail

  • Ability to work independently and manage multiple projects

  • Strong organizational and time management skills

  • Reliable internet connection and ability to work remotely

Preferred Qualifications:

  • Degree in Marketing, Communications, Journalism, or a related field

  • Experience with Canva, Adobe Creative Suite, or other content creation tools

  • Familiarity with Google Analytics and social media insights

  • Knowledge of paid social media campaigns and audience targeting

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