Field Marketing Representative

3 weeks ago


Lahore, Punjab, Pakistan MPN Full time
HRBP | CHRP | Talent Acquisition | Recruitment | HR Operations | Training & Development

We are looking for a proactive and strategic Field Marketing Executive for our project Malikki.com which is a marketplace designed to connect buyers and sellers across a diverse range of categories. A person will be mainly responsible to spearhead efforts in building brand awareness and driving engagement in local markets.

Key Responsibilities:

  • Develop and implement field marketing strategies aimed at enhancing brand visibility and recognition within local markets.
  • Plan and execute localized brand awareness campaigns, including outdoor advertising, pop-up events, sponsorships, and community engagements.
  • Build and maintain relationships with local influencers, business owners, and community leaders to foster partnerships and generate brand buzz.
  • Create and distribute brand-focused marketing materials, including brochures, flyers, and branded merchandise, tailored to local audiences.
  • Conduct research to identify key market segments and opportunities for brand promotion, using insights to optimize field marketing strategies.
  • Monitor and evaluate the effectiveness of brand awareness initiatives, providing regular reports and recommendations for improvements based on metrics and feedback.
  • Act as a brand ambassador for Malikki.com, ensuring consistent messaging and a positive brand image in all field activities.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in field marketing, brand management, or a related role, with a focus on brand awareness or visibility.
  • Strong organizational and project management skills, with the ability to execute multiple campaigns and events simultaneously.
  • Excellent communication and interpersonal skills, with a talent for engaging diverse audiences and building relationships.
  • Creative thinking and problem-solving abilities to develop innovative brand promotion strategies.
  • Proficiency in marketing tools and software, including CRM systems and social media platforms.
  • Ability to analyze market trends and performance data to refine marketing approaches.
  • Willingness to travel within the local region and occasionally to other areas as required for events and promotional activities.
  • Flexibility in working hours, including evenings and weekends, may be necessary to meet event schedules and maximize brand exposure.
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Software Development
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