Online Ecommerce Store Specialist

2 weeks ago

Saddar Town, Pakistan Watch Centre Pakistan Full time

The Online Ecommerce Store Specialist is responsible for managing and optimizing the overall performance of an online ecommerce store. This role involves a combination of strategic planning, technical expertise, and marketing acumen to enhance the customer experience, drive sales, and ensure the seamless operation of the ecommerce platform.

Key Responsibilities:

  1. Ecommerce Strategy and Planning:
  • Develop and execute strategies to increase online sales, customer engagement, and brand visibility.
  • Analyze market trends, customer behavior, and competition to identify opportunities for growth.
  • Collaborate with cross-functional teams to align ecommerce goals with overall business objectives.
Website Management:
  • Oversee the day-to-day operation of the ecommerce website, ensuring it is user-friendly, functional, and up-to-date.
  • Manage product listings, descriptions, images, and pricing to optimize product visibility and conversions.
  • Regularly review and update website content, ensuring accuracy and relevance.
User Experience Optimization:
  • Continuously enhance the user experience by improving site navigation, search functionality, and checkout processes.
  • Implement best practices for mobile responsiveness, page load speed, and overall website performance.
  • Monitor and analyze user behavior using web analytics tools to identify areas for improvement.
  • Collaborate with the marketing team to execute online advertising campaigns, email marketing, and social media strategies.
  • Optimize product listings and website content for search engines (SEO) to improve organic search visibility.
  • Monitor and analyze the effectiveness of marketing efforts and make data-driven adjustments.
Inventory Management:
  • Coordinate with the inventory management team to ensure accurate product availability and stock levels.
  • Implement strategies to minimize stockouts and overstock situations, optimizing inventory turnover.
Customer Support:
  • Provide excellent customer support by promptly addressing inquiries, concerns, and issues related to online orders.
  • Facilitate returns, exchanges, and refunds in accordance with company policies.
Data Analysis and Reporting:
  • Generate regular reports on ecommerce performance metrics, including sales, conversion rates, traffic sources, and customer demographics.
  • Use data insights to identify trends, opportunities, and areas for improvement.
Job Specification

Qualifications and Skills:

  • Bachelor's degree in Business, Marketing, Ecommerce, or a related field (or equivalent experience).
  • Proven experience in managing and optimizing ecommerce platforms.
  • Strong understanding of online consumer behavior and ecommerce best practices.
  • Proficiency in ecommerce platforms (WooCommerce) and web content management systems.
  • Familiarity with digital marketing strategies, SEO, and web analytics tools.
  • Excellent communication and teamwork skills.
  • Analytical mindset and ability to use data to drive decision-making.
  • Attention to detail, problem-solving abilities, and strong organizational skills.
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