Content and Brand Marketing Specialist

4 weeks ago


Lahore, Punjab, Pakistan Catalyic Security Full time

We are looking for a dynamic and creative content and brand marketing specialist to develop and execute marketing strategies that enhance brand visibility, engage target audiences, and drive business growth. The ideal candidate will be responsible for brand presentation, content creation, brochures, blogs, and overall marketing collateral to ensure a consistent and compelling brand message across all platforms.

Key Responsibilities:
  • Develop and maintain high-quality brand presentations, brochures, email newsletter and other marketing materials that align with the brand's identity and objectives.
  • Ensure brand consistency across all marketing materials, digital platforms, and corporate communications.
  • Write and manage engaging blog posts, articles, case studies, and website content to strengthen brand authority.
  • Work with design teams to create visually appealing content that enhances brand perception.
  • Research industry trends and create insightful content that resonates with the target audience.
  • Collaborate with internal teams to develop content that supports sales, and brand campaigns.
  • Assist in managing social media content, ensuring regular posting and audience engagement.
  • Develop marketing copy for social media, websites, email campaigns, and advertisements.
  • Work on content calendars and digital campaigns to increase brand awareness and customer engagement.
  • Support the execution of marketing campaigns, promotions, and events.
  • Conduct market research to understand customer needs and competitor activities.
Qualifications & Skills:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 1-3 years of experience in marketing, content creation, or brand management.
  • Strong writing and communication skills with experience in blogging and content marketing.
  • Proficiency in Canva, Adobe Suite, or other design tools is a plus.
  • Basic knowledge of social media marketing, and digital advertising.
  • Ability to manage multiple projects, meet deadlines, and work in a fast-paced environment.
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