Deputy Manager – Program Support

Core Job Responsibilities:

The Deputy Program Manager – Support (Brand & Communications) drives operational excellence and impactful branding for Wellma Bar and UNIMMAP MMS. This dynamic role bridges field operations and digital engagement, delivering cohesive messaging, fostering cross-functional collaboration, and aligning with donor priorities to achieve transformative program outcomes. It demands exceptional organizational and communication skills, creative problem-solving, and the ability to thrive in a fast-paced, mission-driven environment.

Duties And Responsibilities:

Program & Operational Support:

• Track program KPIs and contribute to performance reviews based on data and field inputs.
• Participate in provider engagement activities, trainings, and field visits to ensure program integration.
• Liaise with field teams and implementing partners to ensure timely execution of planned activities.
• Assist the Program Manager in the day-to-day coordination of project deliverables.
• Support documentation, reporting, and donor communication in coordination with internal departments.

Brand Strategy & Communication

• Lead the development and execution of brand strategies for Wellma Bar and UNIMMAP MMS.
• Conduct market research to refine product positioning and identify new engagement opportunities.
• Shape product narratives to resonate with target audiences, focusing on maternal health and nutrition.
• Plan, create, and execute digital campaigns across social media platforms such as Facebook, Instagram, YouTube, and WhatsApp.
• Ensure brand consistency across communication materials, packaging, and digital content.
• Create content that is informative, culturally appropriate, and visually compelling.
• Identify and collaborate with digital influencers and health advocates to amplify product awareness and reach.
• Work closely with HCPs and field staff to ensure communication is aligned with real-world insights.
• Respond to audience inquiries and track engagement metrics to refine outreach.

Collaboration & Coordination:

• Work with operational teams to align digital strategies with field data, ensuring that communication efforts contribute to program goals and donor requirements.
• Coordinate with external agencies, vendors, and media partners to ensure the successful rollout of campaigns where required.
• Provide internal support and training to ensure all teams and healthcare professionals understand and communicate the brand effectively.

Key Success Factors of Position:

• Timely completion of deliverables in coordination with the Program Department.
• Strong understanding of brand development in the health and social sectors.
• Proven ability to work cross-functionally and drive community-level brand engagement.
• Data-driven approach to campaign management and field integration.
• Creative and adaptable problem-solving skills with an ownership mindset.

Job Specification:

Education: Bachelor's/ Preferably, (MBBS) Public Health.

Experience (Min - Max):

• 2–3 years of experience in digital, brand, or program management, preferably within the health, nutrition, or FMCG sectors.
• Proven track record in developing and executing social marketing or digital campaigns, particularly in the health and wellness sector.

Knowledge:

• Strong understanding of social media analytics and tools (e.g., Meta Business Suite, Google Analytics, Canva, etc.).
• Excellent communication skills with a collaborative, results-driven approach.

Managerial / Leadership Skills:

• Ability to work under pressure and manage multiple priorities effectively.

Attitude:

• A passionate and creative individual with strong public health and social impact skills.
• A strategic thinker with the ability to adapt to dynamic situations and think critically.
• A data-driven professional who thrives in a fast-paced environment and can manage multiple tasks simultaneously.
• A collaborative team player who can work effectively across departments and with external partners to drive success.