Analytics Translator

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Travel Required?: No Travel

Hybrid

No Relocation Assistance Offered
Job Number#164606 - Mumbai, Maharashtra, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals.

The Experience

In today's dynamic analytical / technological environment, it is an exciting time to be a part of the Analytics team at Colgate. Our highly insight driven and innovative team is dedicated to driving growth for Colgate Palmolive in this constantly evolving landscape.

JOB PURPOSE:

Be a core member and chip in to building an outstanding Marketing Analytics practice and elevate the impact of Analytics on APAC business. The Marketing analytics Manager must focus on development of the analytics framework, delivery of marketing analytics programs and drive implementation of insights along the entire chain of the Marketing/IBE process.

This role must bring to life analytics along the IBE measurement process, work with the IBE team as key partners and deliver insights to make our IBE investments work more impact fully for the business. Key objective of the role is to translate analytics for business value creation.

CORE RESPONSIBILITIES:

1. Partner commercial teams to translate Marketing analytic solution to actionable insights
2. Drive cross market findings from ongoing MMM program and deliver META insights
3. Work with data engineers and Data science team to support standardization and streamlining of operations in marketing analytics programs like MMM
4. Integrate MMM and Performance marketing analytics to create comprehensive view on business impact
5. Drive setting up of analytics framework beyond MMM programs and help IBE team drive Media tactics better
6. Build findings with Digital partners and drive implications for Colpal
7. Stay on top of new trends and platform development e.g. Attention Analytics
8. Build Test and learn analytics, work with Digital teams on A/B testing approaches
9. Create and translate analytic frameworks for new areas - Ecomm, CRM
10. Build a practice of Media simulations in APAC and test and learn hypothesis
11. Drive building of reporting dashboard for marketing analytics as required

KEY INTERNAL AND EXTERNAL CUSTOMERS

IBE, Digital, Brand teams

Global Analytics team, GIT

3rd party agencies - Analytics, Digital, Media

EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED

1. 7 years+ of relevant Analytics and Insights experience
2. Extensive experience in translating MMMs, media effectiveness measurement programs into actionable insights
3. Experience in Digital media analytics with exposure to media effectiveness measurement
4. Experience in advertising/ content measurement an added benefit
5. Must have strong background in analytics/Insights / Media/ Digital agencies or in inhouse analytics translator role
6. Experience in bridging, translating commercial needs into an analytical solution
7. Strong analytical, analysis skills working with both structured and unstructured datasets
8. Experience in setting up Marketing analytics dashboard an added advantage.
9. FMCG experience and Asia Pacific experience an added benefit

WHAT YOU CAN EXPECT AT COLGATE-PALMOLIVE:

1. Be part of a world-class multinational organization living in a culture of growth and innovation
2. Work with colleagues across Asia Pacific and partner with teams across the region and globally
3. Learn how a large business operates and grow in your overall knowledge and competence
4. You will be exposed to findings on a global scale that will challenge and stretch your strategic and analytical capabilities
5. Work with phenomenal colleagues. As people at Colgate will tell you it's the people that make the difference
6. Have an opportunity to build your professional career in a global MNC

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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