Senior Performance Media Associate

3 days ago

Karachi, Sindh, Pakistan IODIGITAL Full time
Senior Performance Media Associate

We are looking for a Senior Performance Media Associate to lead and manage digital media strategy, execution, and innovation across key accounts. This role requires a performance-driven mindset, excellent media knowledge, and the ability to lead client relationships with a consultative and results-oriented approach.


Key Responsibilities
  • Develop and execute data-driven digital media strategies across paid search, social, programmatic, and emerging platforms to meet campaign objectives.
  • Liaise with media partners to align on strategic goals, negotiate media buys, and implement innovative digital solutions.
  • Oversee the flawless execution of media plans, including trafficking, QA, pacing, optimization, and platform implementation.
  • Be accountable for media budgets, ensuring optimal spend and performance efficiency on a monthly basis.
  • Establish reporting standards, analyze campaign results, and present actionable insights to clients.
  • Build and maintain strong client relationships, act as a strategic advisor, and consistently drive the digital agenda forward.
  • Explore emerging platforms and technologies while maintaining and leveraging existing media partner relationships for favorable deals and first-mover opportunities.
  • Work closely with internal creative, strategy, and tech teams to ensure holistic campaign success.

Requirements
  • 2–3 years of experience in digital media planning and performance marketing.
  • Proven track record in managing paid media campaigns across Google Ads, Meta, and/or Programmatic platforms.
  • Strong analytical skills and experience with data tools like Google Analytics, Looker Studio, or similar.
  • Excellent communication and client management skills.
  • Ability to thrive in a fast-paced, collaborative environment.
  • Experience with performance creatives and A/B testing is a plus.

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