Digital Marketing Specialist

3 weeks ago


Rawalpindi Cantonment, Pakistan Trickle Up Full time

Job Location: Bahria Town Phase 7, Rawalpindi (locals will be preferred)

Job Type: On-site, Full-Time. This is not a Remote position - please do not apply if you cannot travel here

Office Shift: (Morning) 9:30 am - 6 pm

About the role:

We are looking for a highly skilled Meta and Google Ads Specialist to manage, optimise, and scale digital advertising campaigns across Meta (Facebook, Instagram) and Google platforms. The ideal candidate has a deep understanding of paid media strategies, audience targeting, and data-driven decision-making to drive conversions and maximise ROI.

Key Responsibilities:

  • Plan, execute, and optimise paid media campaigns on Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram, Messenger, Audience Network).
  • Conduct thorough keyword research, audience segmentation, and A/B testing to improve ad performance.
  • Develop and manage advertising budgets, ensuring optimal allocation for maximum ROI.
  • Analyse campaign data, generate insights, and adjust strategies accordingly to improve conversion rates.
  • Create compelling ad copies, creatives, and landing pages in collaboration with the design and content teams.
  • Implement and manage conversion tracking, pixel setup, and retargeting strategies.
  • Stay updated with industry trends, new features, and best practices in digital advertising.
  • Provide detailed reports and performance insights to stakeholders.

Qualifications & Skills:

  • Strong English communication skills.
  • 2+ years of experience managing successful Google Ads and Meta Ads campaigns.
  • Strong understanding of Google Ads Manager, Meta Business Suite, Google Analytics, and Google Tag Manager.
  • Expertise in keyword research, audience targeting, and bid management strategies.
  • Familiarity with marketing automation tools and CRM systems.
  • Basic knowledge of SEO and content marketing is a plus.

Why Join Us?

  • Competitive salary and benefits.
  • A supportive and collaborative work environment.
  • Opportunities for career growth and development.
  • Saturdays & Sundays are off.
  • We offer leave encashment.
  • Pay reviews are conducted biannually.

The chance to make a real impact by shaping our team with top talent

If you're ready to take on an exciting challenge in recruitment, we'd love to hear from you

#J-18808-Ljbffr

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