Digital Marketing Executive

7 days ago

Islamabad, Islamabad, Pakistan iGate Full time

We are seeking an experienced and motivated Digital Marketing Executive to join our team. This role requires a strategic thinker with a proven track record in creating and implementing social media advertisement strategies and marketing plans that enhance brand awareness and drive e-commerce sales.

Key Responsibilities:

  1. Social Media Accounts Management:

o Oversee and manage daily social media queries and ensure timely responses.

o Create, schedule, and publish social media posts on a daily basis.

o Develop, execute, and optimize social media and Google Ad campaigns.

o Troubleshoot and resolve issues related to ads and social media marketing.

  1. Search Engine Optimization (SEO):

o Conduct comprehensive keyword research to enhance the visibility of our e-commerce store and products.

o Build and analyze backlinks to improve website SERP rankings.

o Develop and implement effective marketing strategies to boost online sales.

  • Bachelor's Degree is a must.
  • Proven experience as a Digital Marketing Executive or similar role.
  • Expertise in creating and managing social media ad campaigns across various platforms.
  • Strong knowledge of Google Ads, including campaign creation, management, and optimization.
  • Solid understanding of SEO principles, including keyword research, backlink building, and on-page/off-page optimization.
  • Experience with social media management tools and platforms.
  • Excellent communication skills, both written and verbal.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Ability to work independently and manage multiple tasks in a fast-paced environment.

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Experience in the e-commerce industry.
  • Familiarity with content management systems (CMS) and e-commerce platforms.
  • Experience in Google Ads or SEO.
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