Officer Product Proposition

1 week ago


Islamabad, Islamabad, Pakistan PTCLal Full time

ARE YOU READY TO RISE WITH PTCL GROUP

With our unwavering #ReadyToRise mindset, we have been recognized as an award-winning BEST PLACE TO WORK in the Telecom and Technology sector in Pakistan.

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability.

PTCL Group Vision & Values:

With a clear vision to become the largest technology player and the national champion driving the digital transformation of Pakistan, PTCL Group is guided by a set of our unified core values:

  • Be Resilient
  • Think Big
  • Win Every Battle
  • Value Success

IN THIS ROLE YOU WILL

Support the development and execution of the FTTH (Fiber-to-the-Home) strategy by managing the product portfolio, pricing, and promotional initiatives. Drive revenue growth through targeted go-to-market strategies, customer engagement optimization, and performance tracking across key business segments.

HOW CAN YOU EXPRESS YOUR TALENT

  • Support the formulation and execution of FTTH strategy, ensuring alignment with brand objectives and market needs.
  • Manage product lifecycle, including pricing, promotions, and performance impact assessments.
  • Develop and implement go-to-market strategies targeting high-potential customer segments.
  • Collaborate with stakeholders to execute strategic revenue initiatives and enhance customer lifetime value.
  • Monitor and optimize customer engagement across all touchpoints.
  • Track and report on monthly operational KPIs, project outcomes, and their revenue impact.
  • Identify growth opportunities through market insights, competitive analysis, and customer behavior trends.
  • Design targeted promotions to improve ARPU and expand market share.
  • Analyze and report on the core base, upgrades, and downgrades to support data-driven decision-making.

WHAT YOU NEED TO BE SUCCESSFUL

Qualification:

  • Bachelor's degree in related field

Competencies:

  • Product Lifecyle
  • Segmentation
  • Basic SQL Knowledged

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.

#ExpressYourTalent #ReadyToRise #TayyarHo

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